Lorenzo Sands

Questioner
DISC Type : c

Chief Marketing and Events Officer at Western Texas College

Snyder, Texas, United States

Overview

Lorenzo has no verified overview

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Lorenzo has no verified topics they care about

Media Appearances

Lorenzo has no verified media appearances

Work History

3-2026
Chief Marketing and Events Officer at Western Texas College
3-2015 - 3-2026
Director of Marketing at Western Texas College
Artistic Director at Hill Country Arts Foundation

Education

2007 - 2010
Bachelor's degree from St. Mary's University
Associate of Arts - AA from Laredo Community College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Snyder, Texas, United States Job Level : Leadership Designation : Chief Marketing and Events Officer at Western Texas College
URL has been copied!

Insights For Selling To Lorenzo

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorenzo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lorenzo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorenzo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lorenzo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lorenzo

Personality Compatibility


Other Western Texas College Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.