Lori Craft, MBA

Observer
DISC Type : ci

Sales Manager at Redstone Foods, Inc.

Dallas-Fort Worth Metroplex, United States

Overview

Lori is an experienced sales manager within the food and beverage industry, specializing in CPG sales, new market expansion, and team development. A graduate of the University of Texas at Tylers MBA program, she combines strong sales skills with an entrepreneurial background to drive growth and manage key accounts.

Outside of her professional life, Lori shows a strong appreciation for military service members and appears to have an interest in pets. Her social media activity suggests she values faith and gratitude, particularly around the Christmas holiday season.

She was an independent business owner in the gourmet food sector before transitioning into her corporate sales career.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

CPG Sales Strategy
Her entire career is focused on CPG sales and analysis, with direct experience in Direct Store Delivery (DSD) at companies like Redstone Foods and Jack Link's.
Market Expansion
She has direct experience in this area, having previously managed a company's expansion into a new market by building a customer base from the ground up.
Supporting Veterans
Frequently shares content expressing gratitude and thanks for the service of military members.

Media Appearances

Lori has no verified media appearances

Work History

6-2023
Sales Manager at Redstone Foods, Inc.
5-2022 - 5-2023
Associate Category Manager at Jack Link's Protein Snacks
5-2022 - 5-2023
Associate Category Manager at Jack Link's Protein Snacks
2-2020 - 8-2021
Texas Regional Sales Manager at Juicy Whip
9-2002 - 1-2020
Independent Business Owner at The Gourmet Cupboard with Lori/Homemade Gourmet

Education

Bachelor of Science - BS from East Texas A&M University
Master of Business Administration - MBA from University of Texas at Tyler

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Sales Manager at Redstone Foods, Inc.
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lori

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lori take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lori

Personality Compatibility


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