Lorin Drake in

Lorin Drake

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Consumer Insights Strategist at Publix Super Markets
📍 Bradenton, Florida, United States

Lorin Drake is a Consumer Insights Strategist at Publix with over 20 years of experience in marketing science for the retail and CPG sectors. He is a graduate of Winona State University with an SPSS certification. Colleagues frequently describe him as knowledgeable, insightful, and a humble leader.

He authored an article in Quirks Magazine on leveraging Facebooks Graph Search for marketing research, showcasing an early interest in innovative, data-driven methods.

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Experience
26 Years
Current Role
Consumer Insights Strategist
Job Level
Junior
Location
Bradenton, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lorin cares about

Customer Voice Strategy
His role centers on integrating the voice of the customer into organizational processes and strategies to guide key business decisions at Publix.
Data-Driven Insights
He utilizes a blend of data-driven analysis and creative thinking to optimize marketing results and identify new opportunities based on evidence-based research.
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Career

Work history

4-2022
Consumer Insights Strategist
Publix Super Markets
4-2013 - 4-2022
Consumer Insights Manager
Publix Super Markets
7-2009 - 4-2013
Vice President, Consulting Services
Schwartz Research & Consulting, Inc.
7-2009 - 2-2010
Director, Quantitative Research Practice
Schwartz Research & Consulting, Inc.
4-2008 - 6-2009
Senior Research Manager
Nielsen
In the press

Media appearances

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Education
1986 - 1990
Bachelor of Arts - BA
Winona State University
2007 - 2007
Survey Research
SPSS Certification from IBM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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