Lorin Drake

Commander
DISC Type : D

Consumer Insights Strategist at Publix Super Markets

Bradenton, Florida, United States

Overview

Lorin Drake is a Consumer Insights Strategist at Publix with over 20 years of experience in marketing science for the retail and CPG sectors. He is a graduate of Winona State University with an SPSS certification. Colleagues frequently describe him as knowledgeable, insightful, and a humble leader.


He authored an article in Quirks Magazine on leveraging Facebooks Graph Search for marketing research, showcasing an early interest in innovative, data-driven methods.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Customer Voice Strategy
His role centers on integrating the voice of the customer into organizational processes and strategies to guide key business decisions at Publix.
Data-Driven Insights
He utilizes a blend of data-driven analysis and creative thinking to optimize marketing results and identify new opportunities based on evidence-based research.
Retail & CPG Trends
Identifies as a Retail/CPG expert, with extensive experience on both the client and supplier sides within these specific industry verticals.

Media Appearances

Lorin has no verified media appearances

Work History

4-2022
Consumer Insights Strategist at Publix Super Markets
4-2013 - 4-2022
Consumer Insights Manager at Publix Super Markets
7-2009 - 4-2013
Vice President, Consulting Services at Schwartz Research & Consulting, Inc.
7-2009 - 2-2010
Director, Quantitative Research Practice at Schwartz Research & Consulting, Inc.
4-2008 - 6-2009
Senior Research Manager at Nielsen

Education

1986 - 1990
Bachelor of Arts - BA from Winona State University
2007 - 2007
Survey Research from SPSS Certification from IBM

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bradenton, Florida, United States Job Level : Junior Designation : Consumer Insights Strategist at Publix Super Markets
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Insights For Selling To Lorin

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lorin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lorin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lorin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lorin

Personality Compatibility


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