Lorinda Brandon

Trailblazer
DISC Type : ID

Advisory Board - Latin America at DevNetwork

Albuquerque, New Mexico, United States

Overview

Lorinda Brandon is a retired software development leader specializing in agile methodologies, API business strategies, and process improvement. With a background from Colorado State University, she has a proven track record of rebooting teams and fostering staff growth. People who have worked with her often describe her as empathic, a fantastic leader, and outcome-driven.

Now based in Albuquerque, she enjoys the citys light traffic and excellent restaurants. Lorinda is a vocal advocate for women in technology, a passion she has carried throughout her career. Her education includes a Bachelor of Fine Arts, suggesting an appreciation for creative fields.

Unique fact: Lorinda served as the Co-Chairperson for the OpenAPI Initiative, a major consortium for standardizing APIs.

Personality Overview

Persuasive

Informal

Achievement-Oriented

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

API Strategy
Co-chaired the OpenAPI Initiative and has published content and podcasts on API business strategies and design.
Women in Tech
A core focus of her career, evidenced by her professional expertise list and dedicated social media presence on the topic.
Engineering Leadership
Specializes in rebooting teams and staff development, with numerous recommendations praising her mentorship and ability to drive outcomes.

Media Appearances

Lorinda has no verified media appearances

Work History

3-2023 - 9-2023
Advisory Board - Latin America at DevNetwork
3-2021 - 9-2023
VP of Software Development at BetterCloud
7-2019 - 9-2023
Program Committee at API Specifications Conference
3-2015 - 9-2023
Marketing Team at OpenAPI Initiative
11-2021 - 2-2023
Co-Chairperson, Open API Initiative at OpenAPI Initiative

Education

2018 - 2024
Bachelor of Science - BS from Colorado State University
1978 - 1981
BFA from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Albuquerque, New Mexico, United States Job Level : N/A Designation : Advisory Board - Latin America at DevNetwork
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Insights For Selling To Lorinda

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorinda is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lorinda

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lorinda move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lorinda take some risk or not?

  • They can take risks if necessary.

You And Lorinda

Personality Compatibility


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