Lotta Edstrom

Inquirer
DISC Type : cd

Global Head of Digital Marketing & Strategy at Dr. Reddy's Laboratories

United Kingdom

Overview

Lotta Edstrom is a global marketing leader with over 20 years of experience driving digital transformation and building purpose-led brands for companies like Dr. Reddys, Sanofi, and Novartis. A graduate of Lund University, colleagues describe her as engaging, smart, insightful, and empowering.

Deeply connected to her heritage, Lotta is actively involved in the Swedish community in London. She serves as the Vice Chair and Treasurer on the Board of Governors for the Swedish School, where her son has been a student since the age of four.

Unique fact: She helps govern the Swedish School in London, holding the roles of Vice Chair and Treasurer.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
A core focus of her career, she has driven digital marketing transformation and built capabilities across global business units at companies like Sanofi and Dr. Reddy's.
Purpose-led Brands
She believes that authentically purpose-led brands win over time and has a history of strategically repositioning brand portfolios to reflect this.
Empowering Leadership
Focuses on creating an enabling culture to retain talent. Recommendations frequently highlight her empowering and caring leadership style that motivates high-performing teams.

Media Appearances

Lotta has no verified media appearances

Work History

1-2025
Global Head of Digital Marketing & Strategy at Dr. Reddy's Laboratories
1-2021 - 12-2024
Leading Global Marketing Excellence at Sanofi
11-2018 - 12-2024
Client Director and Strategy Consultant at Hoxby
5-2014 - 7-2018
Global Chief Marketing Officer at Colart
6-2009 - 5-2014
Global Head of Media at Novartis

Education

Bachelor of Science - BS from Lund University

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Digital Marketing & Strategy at Dr. Reddy's Laboratories
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Insights For Selling To Lotta

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lotta is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lotta

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lotta move?

  • Their decision making speed is somewhere in the middle.
  • Can Lotta take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lotta

Personality Compatibility


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