Lou Calamaras

Evaluator
DISC Type : Dcs

National Accounts Manager, Co-Publishing, Digital & Event Campaigns at BevNET.com, Inc.

Barrington, Illinois, United States

Overview

Lou Calamaras is a results-driven business development professional specializing in F&B CPG thought leadership and demand generation at BevNET. com. With a background spanning digital media, real estate, and executive recruiting, he focuses on building trusted relationships. He holds a BA from Canisius University and is described as professional, genuine, and entrepreneurial.

With deep professional roots in the Chicago area from his time expanding the market for The Real Deal and his involvement in the tech community, he has a strong connection to the citys business landscape.

He is described by a long-term colleague as a "legend in the Chicago Tech Scene. "

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

F&B CPG Trends
His current role and recent posts focus on emerging trends in the food and beverage industry, including sparkling water, functional ingredients, and hemp-based drinks.
Demand Generation
A core part of his role is creating custom content, co-publishing, and thought leadership strategies that drive demand for marketing partners at BevNET.
Relationship Building
States that one of his core beliefs is that "establishing and maintaining trust builds relationships, " which is reinforced by multiple personal recommendations.

Media Appearances

Lou has no verified media appearances

Work History

9-2023
National Accounts Manager, Co-Publishing, Digital & Event Campaigns at BevNET.com, Inc.
9-2022 - 9-2023
Chicago Market / National Advertising and Event Sponsorships at The Real Deal
10-2016 - 6-2019
Business Development | CCWP at CXC Global
1-2011 - 10-2016
Executive Recruiter | Business Development | Account Management at The BasilTalent Group LLC
1-2002 - 12-2010
Digital Advertising and Event Sponsorships Business Development and Sales at MidwestBusiness.com and ePrairie.com

Education

1998 - 2002
BA from Canisius University
1996 - 1998
Education details unavailable from Trinity-Pawling

More Information

Social Presence :

Prographics :

Exp : 20 Location : Barrington, Illinois, United States Job Level : Middle Designation : National Accounts Manager, Co-Publishing, Digital & Event Campaigns at BevNET.com, Inc.
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lou

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lou take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lou

Personality Compatibility


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