Lou Fehr

Wildcard
DISC Type : ics

Vice President of Sales North America at GE HealthCare

St Louis, Missouri, United States

Overview

Lou Fehr is the Vice President of Sales for North America at GE HealthCare, bringing an extensive history of leadership in the medical device industry. His expertise spans vascular, oncology, and surgical ultrasound technologies. Colleagues describe him as a professional with significant drive, determination, and tenacity, who graduated from the University of Missouri-Columbia.

He was a "President Club Winner" while serving as a Central Regional Sales Manager at BK Medical, recognizing his outstanding sales performance.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Surgical Imaging
His recent focus is on GE HealthCare's Active Imaging technology, including the bkActiv system, for enhancing neurosurgery, spine surgery, and laparoscopic procedures.
Medical Device Sales
A career-long focus, with deep experience selling complex medical equipment for urology, surgery, and interventional radiology to hospitals and imaging centers.
Sales Leadership
He has a demonstrated history of hiring, coaching, and managing large sales teams to achieve booking and shipment goals across multi-state regions.

Media Appearances

Lou has no verified media appearances

Work History

3-2021
Vice President of Sales North America at GE HealthCare
2-2017 - 3-2021
Central Regional Sales Manager at BK Medical
4-2011 - 2-2017
Ultrasound Sales Specialist at BK Medical
12-2007 - 5-2011
Ultrasound Sales at Hitachi Medical Systems America
2-2007 - 11-2007
Director of Development (West of Mississippi) at USHIFU

Education

1998 - 2003
Bachelor's degree from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Louis, Missouri, United States Job Level : Senior Designation : Vice President of Sales North America at GE HealthCare
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lou

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lou take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lou

Personality Compatibility


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