Lou Petracci

Inspirer
DISC Type : id

Chief Revenue Officer (CRO) at Ad Leverage

Pasadena, California, United States

Overview

Lou has no verified overview

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Lou has no verified topics they care about

Media Appearances

Lou has no verified media appearances

Work History

1-2023
Chief Revenue Officer (CRO) at Ad Leverage
4-2017
Principal at 711 Media
11-2016 - 4-2017
NSM-LSM at Spanish Broadcasting System
2-2015 - 11-2016
West Coast Regional Manager-Radio at Liberman Broadcasting
8-2011 - 2-2015
Local Sales Manager LA Radio/General Sales Manager Denver TV at Liberman Broadcasting

Education

Education details unavailable from Rutgers University–New Brunswick
Education details unavailable from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 16 Location : Pasadena, California, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Ad Leverage
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lou

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lou take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lou

Personality Compatibility


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