Louis Badcock

Energizer
DISC Type : I

Chief Product and Technology Officer at World of Books Group

London, England, United Kingdom

Overview

Louis is the Chief Product and Technology Officer at World of Books, leading product teams with a focus on data-driven discovery and experimentation. His background includes leadership roles at Cazoo and Tesco, and he holds a degree in Experimental Psychology from the University of Oxford. People who have worked with him describe him as "outstanding, " "customer-focused, " and "resilient. "

He began his career as a developer before transitioning into user experience and product leadership, giving him a unique blend of technical and customer-centric expertise.

Personality Overview

Enthusiastic

Informal

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Customer-centric Products
His mantra is to "love the customer problem you're trying to solve - not your own ideas, " showing a deep commitment to solving user needs.
Scaling Product Teams
He successfully built and grew the product and UX department at Cazoo from the ground up to a team of over 100 people.
Data-driven Experimentation
He specializes in using experimentation, data, and lean startup principles to solve customer and business challenges effectively.

Media Appearances

Introducing Louis Badcock – Chief Product Officer. Featured in Runa (runa.io blog)

See Now

Work History

1-2025
Chief Product and Technology Officer at World of Books Group
4-2023 - 1-2025
Chief Product Officer at Runa
7-2019 - 4-2023
Product Director at Cazoo
5-2017 - 6-2019
Director of Product Management & UX Product Design at Simply Business
11-2014 - 2-2017
Head of Product at Tesco PLC

Education

1996 - 1999
Experimental Psychology from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Product and Technology Officer at World of Books Group
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Louis

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Louis take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Louis

Personality Compatibility


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