Louis Badcock in

Louis Badcock

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Chief Product and Technology Officer at World of Books Group
📍 London, England, United Kingdom

Louis is the Chief Product and Technology Officer at World of Books, leading product teams with a focus on data-driven discovery and experimentation. His background includes leadership roles at Cazoo and Tesco, and he holds a degree in Experimental Psychology from the University of Oxford. People who have worked with him describe him as "outstanding, " "customer-focused, " and "resilient. "

He began his career as a developer before transitioning into user experience and product leadership, giving him a unique blend of technical and customer-centric expertise.

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Experience
11 Years
Current Role
Chief Product and Technology Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Louis shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Louis cares about

Customer-centric Products
His mantra is to "love the customer problem you're trying to solve - not your own ideas, " showing a deep commitment to solving user needs.
Scaling Product Teams
He successfully built and grew the product and UX department at Cazoo from the ground up to a team of over 100 people.
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Career

Work history

1-2025
Chief Product and Technology Officer
World of Books Group
4-2023 - 1-2025
Chief Product Officer
Runa
7-2019 - 4-2023
Product Director
Cazoo
5-2017 - 6-2019
Director of Product Management & UX Product Design
Simply Business
11-2014 - 2-2017
Head of Product
Tesco PLC
In the press

Media appearances

Introducing Louis Badcock – Chief Product Officer. Featured in Runa (runa.io blog)
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Education
1996 - 1999
Experimental Psychology
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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