Louis Bedwell

Initiator
DISC Type : Di

Industry & Engagement Director at Future Food Movement

London, England, United Kingdom

Overview

Louis Bedwell is the Industry & Engagement Director at Future Food Movement, specializing in aligning commercial strategies with health and climate goals. With over a decade of experience in the UK food system, he has led innovation programs for major retailers like Sainsburys and Ocado, focusing on investment in sustainable food businesses.

Personally, Louis is driven by a passion to solve systemic issues like food insecurity and public health challenges. He is also a self-described "foodie" with a deep appreciation for local and high-quality food producers, celebrating craft, quality, and flavour. He holds a degree from The Open University.

He once had a nerve-wracking experience on Sky News which taught him the importance of communicating with conviction rather than just trying to sound credible.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Food System Disruption
He is passionate about supporting "healthy challenger brands" that can disrupt the food industry and create a more sustainable, equitable, and resilient system.
Sustainable Commercial Strategy
His core work involves helping major food brands, retailers, and manufacturers integrate sustainability and health into their commercial growth strategies.
Impact Investing
His previous role as MD of Mission Ventures focused on combining purpose with profit, scaling businesses that deliver both commercial returns and lasting social impact.

Media Appearances

Louis Bedwell - Sustainable Food Events 2026. Featured in Sustainable Food Events

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Future Food Movement hires Louis Bedwell as its new head. Featured in The Grocer

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Louis Bedwell, Future Food Movement on helping businesses .... Featured in YouTube

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Work History

9-2025
Industry & Engagement Director at Future Food Movement
6-2024 - 10-2025
Business Unit Lead at Future Food Movement
2-2024 - 10-2025
Partner at Louis Bedwell
1-2022 - 2-2024
Managing Director at Mission Ventures
6-2019 - 12-2021
Head Of Operations at Mission Ventures

Education

2012 - 2017
Bachelor’s Degree (Hons) from The Open University
Alternative Protein Fundamentals from Cambridge University Alt. Protein Society

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Industry & Engagement Director at Future Food Movement
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Louis

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Louis take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Louis

Personality Compatibility


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