Sarah Yates

Enthusiast
DISC Type : i

Chief Operating Officer (COO)- Food at The Midcounties Co-operative

United Kingdom

Overview

Sarah is the Chief Operating Officer for Food at The Midcounties Co-operative, with over 15 years of leadership experience at companies including Sainsburys and A. F. Blakemore. She has a track record of designing customer strategy and delivering large-scale transformation programs. Sarah holds a BSc (Hons. ) in Economics from Swansea University.

Sarah recently shared her pride in the launch of #OurCoopFamily, a milestone merger between Central Coop, Chelmsford Star, and Midcounties, which formed the largest independent co-operative society in the UK.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Customer Transformation
Her career has focused on designing customer strategy and leading transformation programs at retailers like Sainsbury's and A. F. Blakemore to embed a customer-first culture.
Retail Operations
As COO of Food, she is responsible for operational efficiency, store support, and trading. Previously led programs to transform workforce management and payment systems at Sainsbury's.
Co-operative Growth
She is a key leader in the recent merger that formed the UK's largest independent co-operative society, a milestone she posted about with pride.

Media Appearances

Sarah has no verified media appearances

Work History

6-2022
Chief Operating Officer (COO)- Food at The Midcounties Co-operative
7-2020 - 6-2022
Head of Store Support at The Midcounties Co-operative
9-2019 - 6-2020
Director of Customer Experience at A.F. Blakemore & Son Ltd
1-2018 - 5-2019
Head of Customer Experience at Sainsbury's
5-2014 - 12-2017
Head of Transformation Programs - Workforce Management (Kronos ) and Payment Systems ( EPOS ) at Sainsbury's

Education

BSc (Hons.) Economics from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Leadership Designation : Chief Operating Officer (COO)- Food at The Midcounties Co-operative
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sarah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sarah take some risk or not?

  • They can take some low-probability risks if needed.

You And Sarah

Personality Compatibility


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