Louis Brannan

Enthusiast
DISC Type : i

Founder at Brink

United Kingdom

Overview

Louis Brannan is the founder of Brink, a company focused on creating non-alcoholic cocktails. He applies his background as a Senior Operations Manager at Teneo and his Master of Engineering from the University of Oxford to his entrepreneurial venture, aiming to revolutionize the non-alcoholic drinks market.

Fueled by a desire to make drinks feel exciting again, Louis is passionate about building something that inspires others to pursue their own ideas. He was personally motivated by the lack of quality non-alcoholic options available at social events, which led him to create his own brand.

After a successful career in operations consulting at Teneo, he pivoted to found his own beverage company.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Non-alcoholic Beverages
Founded Brink with the mission to create the best-tasting and most exciting non-alcoholic drinks on the market, addressing a personal frustration with existing options.
Entrepreneurship
Launched his own company after identifying a gap in the market, and has publicly shared his hope to inspire others to pursue their ideas.
Operations Management
Has a significant background in operations from his time as a consultant and manager at Teneo, experience he now applies to his own venture.

Media Appearances

Louis has no verified media appearances

Work History

1-2024
Founder at Brink
1-2023
Senior Operations Manager at Teneo
1-2022 - 12-2022
Operations Manager at Teneo
10-2021 - 12-2021
Operations Consultant at Teneo
1-2021 - 9-2021
Consultant at Teneo

Education

2014 - 2018
Master of Engineering - MEng from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Leadership Designation : Founder at Brink
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Louis

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Louis take some risk or not?

  • They can take some low-probability risks if needed.

You And Louis

Personality Compatibility


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