Louis King, MBA

Enigma
DISC Type : cdi

Director Sales Strategy, North America at Veetee Group

Pasadena, Maryland, United States

Overview

Louis King is the Director of Sales Strategy for North America at Veetee Group, a results-driven CPG leader with an MBA from the University of Maryland. He specializes in private brand management, category development, and consumer insights, focusing on driving growth and innovation.

Outside of his core responsibilities, Louis is deeply committed to continuous professional development. He frequently completes advanced certifications in areas like strategic negotiation, digital marketing, and pricing strategies to stay at the forefront of the CPG industry.

He recently completed five distinct professional development courses, including Excel PivotTables and Strategic Negotiation, in a very short period.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Private Brand Strategy
Has over six years of experience devising and implementing private brands strategy for major retailers like Ahold Delhaize and Peapod Digital Labs.
Strategic Negotiation
Recently completed an advanced certification in strategic negotiation, indicating a focus on honing high-level deal-making and partnership skills.
Data-Driven Sales
His background as a Strategic Sales Analyst and recent Excel PivotTables course completion show a focus on using data and analysis to grow sales.

Media Appearances

Louis has no verified media appearances

Work History

1-2022 - 1-2025
Director Sales Strategy, North America at Veetee Group
1-2021 - 9-2021
Private Brands Manager at Peapod Digital Labs
1-2018 - 1-2021
Product Manager at Ahold Delhaize
9-2015 - 1-2018
Manager Sales and Merchandising at Daymon
9-2014 - 9-2015
Strategic Sales Analyst at Giant Food

Education

2018 - 2020
Master of Business Administration - MBA from University of Maryland Global Campus
2016 - 2018
Bachelor of Business Administration - BBA from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pasadena, Maryland, United States Job Level : N/A Designation : Director Sales Strategy, North America at Veetee Group
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Louis

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Louis take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Louis

Personality Compatibility


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