Louis King, MBA in

Louis King, MBA

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Director Sales Strategy, North America at Veetee Group
📍 Pasadena, Maryland, United States

Louis King is the Director of Sales Strategy for North America at Veetee Group, a results-driven CPG leader with an MBA from the University of Maryland. He specializes in private brand management, category development, and consumer insights, focusing on driving growth and innovation.

Outside of his core responsibilities, Louis is deeply committed to continuous professional development. He frequently completes advanced certifications in areas like strategic negotiation, digital marketing, and pricing strategies to stay at the forefront of the CPG industry.

He recently completed five distinct professional development courses, including Excel PivotTables and Strategic Negotiation, in a very short period.

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Experience
15 Years
Current Role
Director Sales Strategy, North America
Location
Pasadena, Maryland, United States
Personality Overview

How Louis shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Louis cares about

Private Brand Strategy
Has over six years of experience devising and implementing private brands strategy for major retailers like Ahold Delhaize and Peapod Digital Labs.
Strategic Negotiation
Recently completed an advanced certification in strategic negotiation, indicating a focus on honing high-level deal-making and partnership skills.
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Career

Work history

1-2022 - 1-2025
Director Sales Strategy, North America
Veetee Group
1-2021 - 9-2021
Private Brands Manager
Peapod Digital Labs
1-2018 - 1-2021
Product Manager
Ahold Delhaize
9-2015 - 1-2018
Manager Sales and Merchandising
Daymon
9-2014 - 9-2015
Strategic Sales Analyst
Giant Food
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration - MBA
University of Maryland Global Campus
2016 - 2018
Bachelor of Business Administration - BBA
University of Maryland Global Campus
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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