Louise Hayward

Inquirer
DISC Type : cd

Global Head of Ecommerce at AllSaints

London Area, United Kingdom

Overview

Louise is a strategically minded e-commerce professional with over 18 years of experience in luxury and high street retail. As the Global Head of Ecommerce at AllSaints, she has a proven track record of driving growth, optimizing digital strategies, and leading high-performing teams.

Outside of her professional life, Louise is passionate about social causes, actively participating in fundraising events to combat homelessness. Her interests also extend to the beauty industry, following major brands like SEPHORA and The Estée Lauder Companies Inc.

Unique fact: Louise recently completed the Google Analytics 4 (GA4) Essential Training, demonstrating her commitment to staying current with digital analytics tools.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Ecommerce Strategy
Her entire career is focused on developing and optimizing digital commerce strategies for major retail brands like AllSaints, Anthropologie, and Harrods.
Team Leadership
Expresses pride in leading and developing high-performing teams and frequently posts about hiring new talent for her digital teams at AllSaints.
Combating Homelessness
Actively raises money for the charity Shelter by participating in events like the "Walk for Home" to support children and families facing homelessness.

Media Appearances

Louise has no verified media appearances

Work History

9-2024
Global Head of Ecommerce at AllSaints
6-2023 - 4-2024
Head of Digital Commerce at ME+EM Ltd
5-2022 - 1-2023
Senior Ecommerce Manager at Anthropologie Europe
6-2021 - 5-2022
Senior Online Trading Manager – North America and International at Sweaty Betty
10-2018 - 8-2020
Online Category Manager - Beauty at Harrods

Education

2000 - 2003
BA from University of Nottingham
1993 - 2000
Education details unavailable from Bromley High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Global Head of Ecommerce at AllSaints
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Louise

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Louise take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Louise

Personality Compatibility


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