Ria Patel

Enthusiast
DISC Type : i

Global Head of Transformation at AllSaints

London, England, United Kingdom

Overview

Ria Patel is a people-centric leader with over 14 years of experience driving transformation for major brands like AllSaints and Burberry. An expert in mobilizing complex programs, she holds an MSc from City St George’s, University of London. Colleagues describe her as adaptable and capable.

She recently took an intentional career break, which she called a power pause, to care for her young family and focus on personal growth. Ria is a vocal advocate for increasing diversity and inclusion within the fashion and luxury industry, believing it brings immense value.

Unique fact: Her journey with AllSaints came full circle, from working as a stylist on the shop floor 19 years ago to her current role as Global Head of Transformation.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Business Transformation
Leads large-scale transformation programs by focusing on people, processes, and technology, with a reputation for bringing "calm to chaos" in complex projects.
Retail Experience
Passionate about fundamentally transforming the in-store experience for customers and empowering store teams, as shown by her recent hiring initiatives at AllSaints.
Diversity in Fashion
Actively supports programs aimed at improving representation within the fashion and luxury industry, believing a diverse workforce is a key business asset.

Media Appearances

Ria has no verified media appearances

Work History

3-2025
Global Head of Transformation at AllSaints
3-2024 - 7-2024
Business Development Director at JET Change
1-2024 - 3-2025
Personal goal pursuit at Career Break
1-2022 - 1-2024
Director, Digital Commerce Technology at Burberry
1-2020 - 12-2021
Senior Manager Digital and Marketing Technology at Burberry

Education

2009 - 2010
MSc from City St George’s, University of London
2006 - 2009
BSc (Eng) from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Transformation at AllSaints
URL has been copied!

Insights For Selling To Ria

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ria is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ria

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ria move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ria take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ria

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.