Ria Patel in

Ria Patel

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Global Head of Transformation at AllSaints
📍 London, England, United Kingdom

Ria Patel is a people-centric leader with over 14 years of experience driving transformation for major brands like AllSaints and Burberry. An expert in mobilizing complex programs, she holds an MSc from City St George’s, University of London. Colleagues describe her as adaptable and capable.

She recently took an intentional career break, which she called a power pause, to care for her young family and focus on personal growth. Ria is a vocal advocate for increasing diversity and inclusion within the fashion and luxury industry, believing it brings immense value.

Unique fact: Her journey with AllSaints came full circle, from working as a stylist on the shop floor 19 years ago to her current role as Global Head of Transformation.

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Experience
11 Years
Current Role
Global Head of Transformation
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Ria shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ria cares about

Business Transformation
Leads large-scale transformation programs by focusing on people, processes, and technology, with a reputation for bringing "calm to chaos" in complex projects.
Retail Experience
Passionate about fundamentally transforming the in-store experience for customers and empowering store teams, as shown by her recent hiring initiatives at AllSaints.
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Career

Work history

3-2025
Global Head of Transformation
AllSaints
3-2024 - 7-2024
Business Development Director
JET Change
1-2024 - 3-2025
Personal goal pursuit
Career Break
1-2022 - 1-2024
Director, Digital Commerce Technology
Burberry
1-2020 - 12-2021
Senior Manager Digital and Marketing Technology
Burberry
In the press

Media appearances

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Education
2009 - 2010
MSc
City St George’s, University of London
2006 - 2009
BSc (Eng)
Queen Mary University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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