Louise Shepherd

Enthusiast
DISC Type : i

Senior Marketing Manager at Howden

Tadworth, England, United Kingdom

Overview

Louise is a results-driven Senior Marketing Manager at Howden with extensive experience in B2B marketing. She focuses on developing multi-channel strategies that drive growth through brand positioning and digital engagement. A graduate of the University of Portsmouth, she is described by colleagues as a "great team player. "

Outside of her professional role, Louise shows a keen interest in community-focused events and is passionate about cycling. She values collaboration and celebrates the collective achievements of her team, taking pride in the impactful work they produce together.

Unique fact: Louise was pivotal to the success of a major employee survey project at Legal & General, bringing a wealth of experience in running Pulse surveys.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Employee Benefits
Recently led a project she was very proud of, uncovering insights to help SMEs with their employee benefits strategies.
B2B Marketing
Her core expertise is building and executing multi-channel B2B marketing strategies to drive business growth.
Community Events
She shared a post about a community rally, highlighting the "great energy" and "great community vibe" of the event.

Media Appearances

Louise has no verified media appearances

Work History

12-2023
Senior Marketing Manager at Howden
12-2020 - 12-2023
Marketing Manager at Howden
11-2014 - 5-2020
Internal Communications Manager at Legal & General
1-2007 - 11-2014
Marketing Manager - Savings at Legal & General
2-2004 - 1-2007
Senior Campaign Manager at Legal & General

Education

Business Studies from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 21 Location : Tadworth, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at Howden
URL has been copied!

Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Louise

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Louise take some risk or not?

  • They can take some low-probability risks if needed.

You And Louise

Personality Compatibility


Other Howden Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.