Louise V.

Trailblazer
DISC Type : ID

Ecommerce Specialist - Project Management at White Stuff

United Kingdom

Overview

Louise is a commercially-driven Ecommerce Professional with over 20 years of experience in retail and financial services. She has hands-on experience across all aspects of Ecommerce, including website trading, performance marketing, CRM, and site development. She completed her IDM Professional Certificate in Digital Marketing.

Louise is a dedicated people manager and mentor, actively striving to help team members reach their full potential. She is described as organized, hands-on, and a great communicator.

Louise was a recipient of the Top Dog award at White Stuff, nominated by team members across the company.

Personality Overview

Friendly But Fast

Values Relationships

Charismatic

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Ecommerce Strategy
With over two decades of experience, Louise has led strategy and planning for major retailers like The Dune Group and Air & Grace, covering website trading and performance marketing.
Performance Marketing
Louise has managed paid search and social campaigns across Google, Meta, TikTok, and Pinterest, demonstrating expertise in driving online sales.
CRM & Customer Experience
She has developed and executed CRM strategies using platforms like Klaviyo, focusing on increasing revenue and improving customer journeys.

Media Appearances

Louise has no verified media appearances

Work History

6-2025
Ecommerce Specialist - Project Management at White Stuff
10-2024 - 6-2025
Ecommerce Specialist - CRO & Operations at White Stuff
1-2023 - 7-2024
Head of Ecommerce at Air & Grace
7-2017 - 12-2022
Head of Ecommerce at The Dune Group
8-2014 - 7-2017
Ecommerce Manager at The Dune Group

Education

2010 - 2011
IDM Professional Certificate in Digital Marketing from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Junior Designation : Ecommerce Specialist - Project Management at White Stuff
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Louise

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Louise move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Louise take some risk or not?

  • They can take risks if necessary.

You And Louise

Personality Compatibility


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