Louise Webb ( Monk)

Collaborator
DISC Type : is

Director / Owner at Popcorn Kitchen Ltd

United Kingdom

Overview

Louise is an experienced FMCG board director and the owner of Popcorn Kitchen, a certified B Corp. She has a strong track record of growing brands across all channels, with deep expertise in sales strategy, leadership, and commercial negotiations. People who have worked with her describe her as extremely focused and a top-level achiever.

Outside of her primary business, Louise is passionate about supporting other entrepreneurs and local producers. She actively participates in small business events and champions initiatives that strengthen local communities and promote artisans. She believes in the power of networking and sharing experiences with like-minded business owners to foster growth and learning.

Interesting fact: Louise successfully began exporting Popcorn Kitchen products to the United States, navigating international tariffs to bring her brand to a new market.

Personality Overview

Example Driven

Fair-minded

Consensus Builder

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Ethical Business
She led her company, Popcorn Kitchen, to achieve B Corp certification, emphasizing a commitment to high social and environmental standards, accountability, and transparency.
Small Business Support
Actively participates in events for entrepreneurs and supports campaigns like the Farm Retail Association's initiative to highlight the value of local farm shops and producers.
Brand Building
Emphasizes the importance of consumer sampling to drive brand awareness and trial, personally supporting customers at events to grow Popcorn Kitchen's presence.

Media Appearances

Louise has no verified media appearances

Work History

2-2017
Director / Owner at Popcorn Kitchen Ltd
1-2017 - 12-2019
Sales Director at Harvest Pet Products
2-2015 - 1-2017
Associate Director at OxfordSM
2-2014 - 2-2015
UK Sales Director at Halo Foods Ltd
4-2012 - 9-2013
UBUK Snacks Sales Director / KP Sales director at KP Snacks

Education

1986 - 1989
Education details unavailable from Humberside college of higher education

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Director / Owner at Popcorn Kitchen Ltd
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Louise

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Louise take some risk or not?

  • They are unlikely to take many risks.

You And Louise

Personality Compatibility


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