Lourdes Torres Castro in

Lourdes Torres Castro

Login to view DISC.
Managing Director at Hello Straw Spain
📍 Greater Barcelona Metropolitan Area, Spain

Lourdes Torres Castro is a versatile entrepreneur and Managing Director with extensive experience in licensing, merchandising, and promotional products. She currently leads The Brand Company and Hello Straw Spain, focusing on innovative and sustainable promotional items. She is a graduate of the Escola Superior de Relacions Públiques.

Lourdes is passionate about professional development and training. She frequently educates others, both internally and externally, on topics ranging from public speaking and effective presentations to advanced use of Excel and databases. She believes extraordinary organizations are built by extraordinary people.

She has a unique career trajectory, moving from musical and TV licensing to founding a company that manufactures sustainable paper cutlery.

Read the full overview →
Experience
31 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

How Lourdes shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lourdes cares about

Licensing & Merchandising
Her career is built on experience in licensing and merchandising, from music and television to promotional products.
Sustainable Products
As Managing Director of Hello Straw, she is involved in the manufacturing of high-quality, eco-friendly paper cutlery.
+4 more topics Login to view topics
Career

Work history

10-2023
Managing Director
Hello Straw Spain
3-2002
Owner
The Brand Company Barcelona
1-1998 - 12-2000
Directora
MERCHANDISING ON STAGE SL
6-1995 - 12-1997
Directora
Prime Time Merchandising
12-1992 - 5-1995
Varios
Promovip - Promostaff - Vip TV
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1989 - 2009
Técnico Superior en RRPP
Escola Superior de Relacions Públiques - Barcelona
Claves del Marketing On-line
ODAME
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Lourdes. Free, 10 seconds.