Lourdes Torres Castro

Questioner
DISC Type : c

Managing Director at Hello Straw Spain

Greater Barcelona Metropolitan Area, Spain

Overview

Lourdes Torres Castro is a versatile entrepreneur and Managing Director with extensive experience in licensing, merchandising, and promotional products. She currently leads The Brand Company and Hello Straw Spain, focusing on innovative and sustainable promotional items. She is a graduate of the Escola Superior de Relacions Públiques.

Lourdes is passionate about professional development and training. She frequently educates others, both internally and externally, on topics ranging from public speaking and effective presentations to advanced use of Excel and databases. She believes extraordinary organizations are built by extraordinary people.

She has a unique career trajectory, moving from musical and TV licensing to founding a company that manufactures sustainable paper cutlery.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Licensing & Merchandising
Her career is built on experience in licensing and merchandising, from music and television to promotional products.
Sustainable Products
As Managing Director of Hello Straw, she is involved in the manufacturing of high-quality, eco-friendly paper cutlery.
Effective Communication
She personally trains others in the arts of public speaking and creating effective presentations, showing a passion for strong communication skills.

Media Appearances

Lourdes has no verified media appearances

Work History

10-2023
Managing Director at Hello Straw Spain
3-2002
Owner at The Brand Company Barcelona
1-1998 - 12-2000
Directora at MERCHANDISING ON STAGE SL
6-1995 - 12-1997
Directora at Prime Time Merchandising
12-1992 - 5-1995
Varios at Promovip - Promostaff - Vip TV

Education

1989 - 2009
Técnico Superior en RRPP from Escola Superior de Relacions Públiques - Barcelona
Claves del Marketing On-line from ODAME

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Managing Director at Hello Straw Spain
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Insights For Selling To Lourdes

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lourdes is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lourdes

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lourdes move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lourdes take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lourdes

Personality Compatibility


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