Lourdes Torres Castro is a versatile entrepreneur and Managing Director with extensive experience in licensing, merchandising, and promotional products. She currently leads The Brand Company and Hello Straw Spain, focusing on innovative and sustainable promotional items. She is a graduate of the Escola Superior de Relacions Públiques.
Lourdes is passionate about professional development and training. She frequently educates others, both internally and externally, on topics ranging from public speaking and effective presentations to advanced use of Excel and databases. She believes extraordinary organizations are built by extraordinary people.
She has a unique career trajectory, moving from musical and TV licensing to founding a company that manufactures sustainable paper cutlery.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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