Luísa Bernardes is the Chief Product Officer at NP Digital Brazil, bringing over 24 years of marketing and communications experience from major global groups like WPP and Publicis. She holds a degree in Business Administration from the Federal University of Rio Grande do Sul and specializes in digital strategy, performance marketing, and data analytics.
Outside of her executive role, Luísa is a mother to twin daughters. She is an active member of Open Mind Brazil, a C-level executive network, and contributes to the marketing industry by serving as a judge for the prestigious Effie Awards Brasil, recognizing excellence in communication.
She has strategically migrated her career focus from traditional advertising to data and digital performance.
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