Luísa Bernardes in

Luísa Bernardes

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Chief Product Officer Brazil at NP Digital
📍 São Paulo, São Paulo, Brazil

Luísa Bernardes is the Chief Product Officer at NP Digital Brazil, bringing over 24 years of marketing and communications experience from major global groups like WPP and Publicis. She holds a degree in Business Administration from the Federal University of Rio Grande do Sul and specializes in digital strategy, performance marketing, and data analytics.

Outside of her executive role, Luísa is a mother to twin daughters. She is an active member of Open Mind Brazil, a C-level executive network, and contributes to the marketing industry by serving as a judge for the prestigious Effie Awards Brasil, recognizing excellence in communication.

She has strategically migrated her career focus from traditional advertising to data and digital performance.

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Experience
5 Years
Current Role
Chief Product Officer Brazil
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luísa cares about

Innovation Cultures
Speaks at events about implementing 'growth' and 'maker' cultures within companies to accelerate business development, especially with younger generations.
Data-Driven Marketing
Emphasizes the use of data analytics and insights to drive performance, sales, and tangible business results, reflecting her own career evolution.
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Career

Work history

12-2021
Chief Product Officer Brazil
NP Digital
12-2021
Chief Product Officer
NP Digital Brasil
12-2021 - 1-2022
Chief Media & Data Officer
NP Digital Brasil
1-2023
Consultora de Transformação Digital
Bernardes Consultoria Digital
11-2024
Membro
Open Mind Brazil
In the press

Media appearances

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Education
1999 - 2001
Técnico em Administração
Federal University of Rio Grande do Sul
1999 - 2004
Bacharel
Federal University of Rio Grande do Sul
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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