Luísa Bernardes
Inquirer · DISC type cdLuísa Bernardes is the Chief Product Officer at NP Digital Brazil, bringing over 24 years of marketing and communications experience from major global groups like WPP and Publicis. She holds a degree in Business Administration from the Federal University of Rio Grande do Sul and specializes in digital strategy, performance marketing, and data analytics.
Outside of her executive role, Luísa is a mother to twin daughters. She is an active member of Open Mind Brazil, a C-level executive network, and contributes to the marketing industry by serving as a judge for the prestigious Effie Awards Brasil, recognizing excellence in communication.
She has strategically migrated her career focus from traditional advertising to data and digital performance.
Read the full overview →How Luísa shows up
They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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