Luísa Bernardes

Inquirer
DISC Type : cd

Chief Product Officer Brazil at NP Digital

São Paulo, São Paulo, Brazil

Overview

Luísa Bernardes is the Chief Product Officer at NP Digital Brazil, bringing over 24 years of marketing and communications experience from major global groups like WPP and Publicis. She holds a degree in Business Administration from the Federal University of Rio Grande do Sul and specializes in digital strategy, performance marketing, and data analytics.

Outside of her executive role, Luísa is a mother to twin daughters. She is an active member of Open Mind Brazil, a C-level executive network, and contributes to the marketing industry by serving as a judge for the prestigious Effie Awards Brasil, recognizing excellence in communication.

She has strategically migrated her career focus from traditional advertising to data and digital performance.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Innovation Cultures
Speaks at events about implementing 'growth' and 'maker' cultures within companies to accelerate business development, especially with younger generations.
Data-Driven Marketing
Emphasizes the use of data analytics and insights to drive performance, sales, and tangible business results, reflecting her own career evolution.
Team Leadership
Passionate about building high-performance teams through process management, diversity of thought, and creating an agile, integrated work environment.

Media Appearances

Luísa has no verified media appearances

Work History

12-2021
Chief Product Officer Brazil at NP Digital
12-2021
Chief Product Officer at NP Digital Brasil
12-2021 - 1-2022
Chief Media & Data Officer at NP Digital Brasil
1-2023
Consultora de Transformação Digital at Bernardes Consultoria Digital
11-2024
Membro at Open Mind Brazil

Education

1999 - 2001
Técnico em Administração from Federal University of Rio Grande do Sul
1999 - 2004
Bacharel from Federal University of Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Product Officer Brazil at NP Digital
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Insights For Selling To Luísa

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luísa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luísa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luísa move?

  • Their decision making speed is somewhere in the middle.
  • Can Luísa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luísa

Personality Compatibility


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