Luana Pedro

Questioner
DISC Type : c

Go To Market Manager at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Luana Pedro is a Go To Market Manager at PepsiCo with over 20 years of experience in the food, beverage, and nutrition sectors. Specializing in strategic planning and sales development, she holds an MBA from FGV. People who have worked with her describe her as a natural leader with a remarkable ability to engage teams and achieve impactful results.

Outside of her professional life, Luana is an active individual who enjoys running and swimming. She recently participated in her first street race. She also values continuous learning and networking, participating in mentorship groups to exchange knowledge with other professionals. She has also spent time abroad in England for an exchange program.

She was instrumental in launching a unique Danone excellence program, which featured famous Brazilian motorsport personalities Galvão Bueno and Rubens Barrichello.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Go-to-Market Strategy
Her entire career, including roles at PepsiCo, Nutricia, and Mondelēz, has focused on GTM, sales development, and commercial operations.
Sales Excellence
She led the implementation of a sales and trade excellence area at Bonafon/Danone and drove an excellence program for indirect channels.
Data-Driven Sales
She has extensive experience with data and business intelligence tools like Nielsen, IQVIA, SAP, and Power BI to inform market strategy.

Media Appearances

Latino Leaders November – December 2022 (featuring Luana Pedro, Go‑to‑Market Manager, PepsiCo). Featured in Latino Leaders Magazine

See Now

Work History

8-2024
Go To Market Manager at PepsiCo
8-2019 - 8-2024
Go to Market Manager | Sales Development at Nutricia
5-2018 - 7-2019
Sales Development Manager- Route to market | Go to market at Mondelēz International
7-2016 - 4-2018
Sales Development Coordinator- Route to Market at Mondelēz International
3-2016 - 6-2016
Gerente de Operações e Excelência comercial at Bonafont

Education

2018 - 2020
MBA Gestão Estratégica e Econômica de Negócios from FGV - Fundação Getulio Vargas
2005 - 2008
Bacharel em Administração de Empresas com Ênfase em Finanças from Anhanguera Educacional

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Go To Market Manager at PepsiCo
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Insights For Selling To Luana

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luana

Personality Compatibility


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