Luba Safran

Inquirer
DISC Type : dc

Venture Capital Lead at Mondelēz International

New York, New York, United States

Overview

Luba Safran is the Venture Capital Lead for Mondelēz Internationals SnackFutures, where she invests in the future of snacking. With an MBA from the University of Chicago Booth School of Business, her career is defined by strategic growth and innovation, particularly within the CPG sector at corporations like AB InBev. Colleagues describe her as a resourceful, thoughtful, and natural leader.

Her passion lies in helping entrepreneurs succeed, which she actively pursues by judging pitch competitions for startups and advocating for early-stage companies. She frequently lends her expertise as a panelist and speaker on topics related to food tech and venture investing, demonstrating a commitment to fostering innovation within the industry.

She once led the exploration of the cannabis industry for AB InBev, which culminated in the creation of a beverage joint venture with Tilray.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Future of Food
As the venture lead for SnackFutures, she actively invests in and speaks on panels about food tech, innovation, and the future of the CPG/snacking industry.
CPG Startups
Her career is focused on corporate venture capital, identifying and investing in promising CPG startups on behalf of Mondelēz International and previously AB InBev.
Supporting Female Founders
She demonstrates a clear commitment to empowering women in business by judging events like the "Women's Fast Pitch" competition and CPG PitchForce for female founders.

Media Appearances

Luba has no verified media appearances

Work History

1-2024
Venture Capital Lead at Mondelēz International
1-2021 - 8-2022
Growth Fund Partner, ZX Ventures at AB InBev
5-2019 - 12-2020
Head of New Ventures, ZX Ventures at AB InBev
12-2017 - 4-2019
Senior Director, ZX Ventures (Disruptive Innovation Group) at AB InBev
11-2015 - 12-2018
Director, ZX Ventures (Disruptive Innovation Group) at AB InBev

Education

MBA from The University of Chicago Booth School of Business
BA from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Mid-senior Designation : Venture Capital Lead at Mondelēz International
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Insights For Selling To Luba

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luba is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luba

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luba move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Luba take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luba

Personality Compatibility


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