Lucas Askew

Commander
DISC Type : D

Global Head of Marketing & Content, Spoken Word (Podcasts & Audiobooks) at Amazon

San Francisco, California, United States

Overview

Lucas has no verified overview

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Lucas has no verified topics they care about

Media Appearances

Lucas has no verified media appearances

Work History

2-2025
Global Head of Marketing & Content, Spoken Word (Podcasts & Audiobooks) at Amazon
10-2023 - 2-2025
Global Content Marketing, Strategy & Programming Lead, Podcasts at Amazon
4-2022 - 10-2023
Global Content Marketing Lead, Podcasts at Amazon
11-2016 - 1-2024
Podcast Host at The Lucas Askew Experience
8-2020 - 4-2022
Director of Marketing at TuneIn

Education

2010 - 2011
MBA from West Virginia University
2006 - 2010
Bachelor of Kinesiology and Diploma of Business Administration from University of Regina

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Global Head of Marketing & Content, Spoken Word (Podcasts & Audiobooks) at Amazon

Interested in

Sports

Sports Sponsorship

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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lucas

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lucas take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lucas

Personality Compatibility


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