Lucas Prado in

Lucas Prado

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Stratetgy Director at Iris São Paulo
📍 São Paulo, Brazil

Lucas Prado is the Strategy Director at Iris São Paulo, where he leverages his expertise in brand strategy and digital campaigns for clients like Unilever and PlayStation. Colleagues describe him as brilliant, dedicated, and highly collaborative. He holds a Bachelors degree from Universidade Metodista de São Paulo.

He is passionate about advertising that champions social causes without being opportunistic. Outside of work, Lucas is interested in digital activities, including coding and video editing for fun, and has a strong professional and personal interest in the gaming industry.

Unique fact: Lucas is a self-described "born combatant against spam" and outdated digital advertising like pop-up banners.

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Experience
11 Years
Current Role
Stratetgy Director
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

How Lucas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucas cares about

Purpose-Driven Advertising
Strongly believes that advertising should stop delaying social causes and instead amplify their voices in a non-opportunistic way, as stated in his personal introduction.
Content-Style Campaigns
Advocates for creating campaigns that feel more like organic content rather than traditional advertising to better attract audiences, a strategy he recently applied.
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Career

Work history

3-2020
Stratetgy Director
Iris São Paulo
7-2017 - 3-2020
Strategy Manager and Product Manager
Louder Influencers
11-2016 - 7-2017
Content Manager
InPress Porter Novelli
3-2014 - 11-2016
Strategy Coordinator
A.SENSES
11-2014 - 10-2016
Founding Partner
Distrito
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2013
Bacharelado
Universidade Metodista de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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