Lucas Prado

Evaluator
DISC Type : dcs

Stratetgy Director at Iris São Paulo

São Paulo, Brazil

Overview

Lucas Prado is the Strategy Director at Iris São Paulo, where he leverages his expertise in brand strategy and digital campaigns for clients like Unilever and PlayStation. Colleagues describe him as brilliant, dedicated, and highly collaborative. He holds a Bachelors degree from Universidade Metodista de São Paulo.

He is passionate about advertising that champions social causes without being opportunistic. Outside of work, Lucas is interested in digital activities, including coding and video editing for fun, and has a strong professional and personal interest in the gaming industry.

Unique fact: Lucas is a self-described "born combatant against spam" and outdated digital advertising like pop-up banners.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Purpose-Driven Advertising
Strongly believes that advertising should stop delaying social causes and instead amplify their voices in a non-opportunistic way, as stated in his personal introduction.
Content-Style Campaigns
Advocates for creating campaigns that feel more like organic content rather than traditional advertising to better attract audiences, a strategy he recently applied.
Gaming Industry
Lists gaming as a key area of expertise in his professional headline and has managed accounts for major brands like PlayStation.

Media Appearances

Lucas has no verified media appearances

Work History

3-2020
Stratetgy Director at Iris São Paulo
7-2017 - 3-2020
Strategy Manager and Product Manager at Louder Influencers
11-2016 - 7-2017
Content Manager at InPress Porter Novelli
3-2014 - 11-2016
Strategy Coordinator at A.SENSES
11-2014 - 10-2016
Founding Partner at Distrito

Education

2010 - 2013
Bacharelado from Universidade Metodista de São Paulo

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Stratetgy Director at Iris São Paulo
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lucas

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lucas take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lucas

Personality Compatibility


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