Lucia Travis

Inquirer
DISC Type : cd

Director of Digital Marketing at SmartBear

Boston, Massachusetts, United States

Overview

Lucia has no verified overview

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Lucia has no verified topics they care about

Media Appearances

Lucia has no verified media appearances

Work History

2-2022
Director of Digital Marketing at SmartBear
11-2019 - 1-2022
Senior SEO Manager at SmartBear
7-2017 - 11-2019
Senior Business Analyst, Direct & Digital Marketing at Liberty Mutual Insurance
3-2015 - 7-2017
Web User Experience Specialist at Liberty Mutual Insurance
10-2013 - 3-2015
Account Specialist at iProspect

Education

2005 - 2009
Bachelor of Interdisciplinary Studies from Arizona State University
1998 - 2002
Education details unavailable from Westborough High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director of Digital Marketing at SmartBear
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lucia

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lucia take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lucia

Personality Compatibility


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