Luciana Coelho

Questioner
DISC Type : c

Gerente de Marketing at Shopping Itaigara

Salvador, Bahia, Brazil

Overview

Luciana has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Luciana has no verified topics they care about

Media Appearances

Luciana has no verified media appearances

Work History

7-2024
Gerente de Marketing at Shopping Itaigara
4-2015 - 6-2024
Coordenadora de Marketing at Shopping Barra
7-2014 - 4-2015
Gerente Geral - Proprietária at Central Café
3-2011 - 7-2014
Coordenadora de Projetos / Trade Marketing at Solar Coca-Cola
3-2009 - 2-2011
Analista de Marketing II / Eventos at Solar Coca-Cola

Education

8-2023 - 12-2023
Transformações na Comunicação e Negócios do Futuro from ESPM Escola Superior de Propaganda e Marketing
Education details unavailable from FIB

More Information

Social Presence :

Prographics :

Exp : 18 Location : Salvador, Bahia, Brazil Job Level : N/A Designation : Gerente de Marketing at Shopping Itaigara
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Insights For Selling To Luciana

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luciana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luciana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luciana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luciana

Personality Compatibility


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