Luciana Marzilli Lord

Enigma
DISC Type : cdi

Business Mentor at Entrepreneurship for All (EforAll)

Boston, Massachusetts, United States

Overview

Luciana has no verified overview

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Luciana has no verified topics they care about

Media Appearances

Luciana has no verified media appearances

Work History

9-2025 - 12-2025
Business Mentor at Entrepreneurship for All (EforAll)
4-2024
Vice President Marketing at Repsly
1-2023 - 4-2024
Senior Director of Marketing at Repsly
7-2022 - 1-2023
Director, Demand Generation at Robin
2-2021 - 7-2022
Senior Manager, Demand Generation Marketing at Robin

Education

Bachelors of Science degree in Business Administration from Northeastern University
Bachelor of Science in Business Adminisation from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Business Mentor at Entrepreneurship for All (EforAll)
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Insights For Selling To Luciana

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciana is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luciana

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luciana move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luciana take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luciana

Personality Compatibility


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