Luciano Garcia Aragon in

Luciano Garcia Aragon

Questioner · DISC type c
Marketing Communications Manager at Caterpillar Inc.
📍 Panama City, Panamá, Panama

Luciano is a Marketing Communications Manager at Caterpillar with a history of advancing within the company. He specializes in developing go-to-market strategies, digital marketing, and channel optimization, particularly for the LATAM region. He holds a Bachelor of Business Administration from John Brown University.

Outside of his direct marketing role, Luciano shows a strong interest in professional development, recently earning a certification in data-driven storytelling and persuasion. He is also a recipient of the prestigious Walton International Scholarship, which fosters global opportunities.

Unique fact: Despite his career in the construction equipment industry, he follows major financial firms like JPMorgan Chase and Goldman Sachs.

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Experience
5 Years
Current Role
Marketing Communications Manager
Job Level
Middle
Location
Panama City, Panamá, Panama
Personality Overview

How Luciano shows up

Price-Sensitive
Systematic
Not Easily Convinced

They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Luciano cares about

LATAM GTM Strategy
He previously planned and supported the execution of Go-to-Market strategies for building construction products in Latin America for Caterpillar.
Channel Activation
His current role involves developing strategies for channel optimization and activation to promote Caterpillar's products and brand presence.
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Career

Work history

9-2025
Marketing Communications Manager
Caterpillar Inc.
5-2024 - 10-2025
Product Marketing Consultant
Caterpillar Inc.
8-2021 - 5-2024
Industry Sales and Technical Representative
Caterpillar Inc.
1-2018 - 8-2021
Marketing Communications Consultant
Caterpillar Inc.
5-2017 - 12-2017
Intern
Caterpillar Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2017
Bachelor of Business Administration (B.B.A.)
John Brown University
1998 - 2012
Bachelor's degree
Colegio Centroamerica
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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