Luciano is a Marketing Communications Manager at Caterpillar with a history of advancing within the company. He specializes in developing go-to-market strategies, digital marketing, and channel optimization, particularly for the LATAM region. He holds a Bachelor of Business Administration from John Brown University.
Outside of his direct marketing role, Luciano shows a strong interest in professional development, recently earning a certification in data-driven storytelling and persuasion. He is also a recipient of the prestigious Walton International Scholarship, which fosters global opportunities.
Unique fact: Despite his career in the construction equipment industry, he follows major financial firms like JPMorgan Chase and Goldman Sachs.
Read the full overview →They prefer to analyze every situation thoroughly. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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