Luciano Panaro

Go-getter
DISC Type : d

Co-Founder & CTO at Patio

Greater Buenos Aires, Argentina

Overview

Luciano is a Co-Founder and CTO at Patio with two decades of experience leading technology teams in fast-paced startups. He excels at transforming ambiguous challenges into clear technical direction, specializing in product architecture, data pipelines, and cloud infrastructure. He studied at the University of Buenos Aires and has a track record of building and realigning teams to help founders ship products faster.

Outside of his primary role, Luciano is a technology advisor and has a history of co-founding other ventures, including a platform that generates visual sitemaps. He recently completed an intensive course on product sense to further sharpen his product thinking and strategic skills, reflecting a commitment to continuous learning.

After his company Honest Days Work merged with Latch, he stepped in as interim CTO to spearhead a major reorganization and lead cost-efficiency efforts for the newly combined 80-person engineering department.

Personality Overview

Direct & Candid

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Conversational Software
As Co-Founder & CTO of Patio, he is building a platform to bring complex business logic and workflows into conversational interfaces where teams already work.
Startup Tech Leadership
He has a long history as a CTO for multiple startups, focusing on shaping technical direction, building engineering teams, and helping founders execute their vision.
Fractional CTO Work
He has publicly expressed that he is open to fractional CTO roles, indicating an interest in providing high-level technical strategy on a part-time advisory basis.

Media Appearances

Luciano Panaro, Latch Inc: Profile and Biography. Featured in Bloomberg Markets

See Now

Work History

1-2026
Co-Founder & CTO at Patio
6-2024
Chief Technology Officer at Treasure Game$
7-2023 - 2-2024
Chief Technology Officer at Latch
6-2022 - 7-2023
Chief Technology Officer at Honest Day's Work
11-2020 - 4-2021
Lead Software Engineer at Zype

Education

2015 - 2019
Bachelor's degree from University of Buenos Aires
2005 - 2008
Incomplete Bachelor's Degree from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Buenos Aires, Argentina Job Level : N/A Designation : Co-Founder & CTO at Patio
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luciano

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • Their decision making speed is somewhere in the middle.
  • Can Luciano take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luciano

Personality Compatibility


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