Lucy Cleveley

Enigma
DISC Type : icd

Head of People Development at National Theatre

London, England, United Kingdom

Overview

Lucy is the Head of People Development at the National Theatre, creating clever strategies that drive cultural and behavioral change. With an MSc from Birkbeck and past senior L&D roles at the BBC and Barclays, she has a wealth of experience across creative, non-profit, and corporate sectors. Colleagues describe her as pragmatic, quick, and positive.

Lucys career demonstrates a strong passion for the arts and non-profit sectors, with key roles at the National Theatre and Amnesty International. She actively promotes opportunities within these fields, aiming to build strong teams and champion positive workplace cultures. She is also the director of her own consultancy, Grow Smart Ltd.

At the BBC, Lucy created a ground-breaking development program that introduced Emotional Intelligence as a core leadership competency.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

People Development
As Head of People Development, she creates and curates accessible learning content to support positive cultural and behavioral change within organizations.
Cultural Transformation
She has extensive experience as a consultant, including a contract with Amnesty International to design a behavioral framework that fosters positive cultural change.
Leadership Coaching
Holding a Level 7 Certificate for coaches and mentors, she has a strong focus on developing leadership skills, including emotional intelligence.

Media Appearances

Budgeting for ‘soft skills’. Featured in National Theatre (official news site)

See Now

Work History

1-2023
Head of People Development at National Theatre
4-2022 - 4-2023
Head of Learning at Voco.
5-2017 - 9-2017
Cultural and Behavioural Change Consultant at Amnesty International UK
9-2016 - 1-2023
Consultancy work at GrowSmart
2-2012 - 5-2016
Learning and Development Partner at BBC

Education

2011 - 2014
MSc from Birkbeck, University of London
9-2009 - 7-2010
MSc Psychology from University of East London

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of People Development at National Theatre
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lucy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lucy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lucy

Personality Compatibility


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