Lucy Eve in

Lucy Eve

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Brand Manager - Nordics at Spin Master
📍 Alton, England, United Kingdom

As Brand Manager for the Nordics at Spin Master, Lucy Eve manages an extensive portfolio including Rubiks, Kinetic Sand, and Unicorn Academy. She holds an MA in International Marketing from the University of Surrey and has built her career with a focus on brand strategy and digital marketing within the toy industry.

While her career is centered on the toy industry, she has also shown a professional interest in the technology sector, following major companies like IBM and Hewlett Packard Enterprise.

Lucy spearheaded an immersive retail experience by creating a "Unicorn Academy house" inside a Danish toy store, bringing the brand to life for children through interactive play.

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Experience
8 Years
Current Role
Brand Manager - Nordics
Job Level
Middle
Location
Alton, England, United Kingdom
Personality Overview

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Priorities

Topics Lucy cares about

Experiential Retail
Created an immersive in-store "Unicorn Academy house" in Denmark, demonstrating a focus on creating memorable, hands-on brand experiences for children at the retail level.
Nordic Market Strategy
Her role is dedicated to the Nordic region, and she actively tracks and shares brand successes, such as a Netflix show reaching #1 status in Denmark, Norway, Sweden, and Finland.
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Career

Work history

3-2024
Brand Manager - Nordics
Spin Master
3-2022 - 3-2024
Assistant Brand Manager - Nordics
Spin Master
7-2019 - 3-2022
Assistant Brand Manager Marketing
Vivid Toy Group
9-2018 - 7-2019
Marketing Assistant
Vivid Toy Group
3-2018 - 9-2018
Marketing Administrator
Vivid Toy Group
In the press

Media appearances

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Education
2016 - 2017
MA Communication and International Marketing
University of Surrey
2012 - 2016
Bachelor of Arts (Hons) American Studies
University of Hull
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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