Lucy Eve

Enthusiast
DISC Type : i

Brand Manager - Nordics at Spin Master

Alton, England, United Kingdom

Overview

As Brand Manager for the Nordics at Spin Master, Lucy Eve manages an extensive portfolio including Rubiks, Kinetic Sand, and Unicorn Academy. She holds an MA in International Marketing from the University of Surrey and has built her career with a focus on brand strategy and digital marketing within the toy industry.

While her career is centered on the toy industry, she has also shown a professional interest in the technology sector, following major companies like IBM and Hewlett Packard Enterprise.

Lucy spearheaded an immersive retail experience by creating a "Unicorn Academy house" inside a Danish toy store, bringing the brand to life for children through interactive play.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Experiential Retail
Created an immersive in-store "Unicorn Academy house" in Denmark, demonstrating a focus on creating memorable, hands-on brand experiences for children at the retail level.
Nordic Market Strategy
Her role is dedicated to the Nordic region, and she actively tracks and shares brand successes, such as a Netflix show reaching #1 status in Denmark, Norway, Sweden, and Finland.
Digital-First Campaigns
Highlights creating local video assets for a successful Meta campaign and promoting YouTube channels as key achievements, showing a focus on modern digital marketing.

Media Appearances

Lucy has no verified media appearances

Work History

3-2024
Brand Manager - Nordics at Spin Master
3-2022 - 3-2024
Assistant Brand Manager - Nordics at Spin Master
7-2019 - 3-2022
Assistant Brand Manager Marketing at Vivid Toy Group
9-2018 - 7-2019
Marketing Assistant at Vivid Toy Group
3-2018 - 9-2018
Marketing Administrator at Vivid Toy Group

Education

2016 - 2017
MA Communication and International Marketing from University of Surrey
2012 - 2016
Bachelor of Arts (Hons) American Studies from University of Hull

More Information

Social Presence :

Prographics :

Exp : 7 Location : Alton, England, United Kingdom Job Level : Middle Designation : Brand Manager - Nordics at Spin Master
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lucy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lucy take some risk or not?

  • They can take some low-probability risks if needed.

You And Lucy

Personality Compatibility


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