Lucy Glynn

Examiner
DISC Type : cs

Senior Buying Manager - Beers, Wines & Spirits at Zapp

London, England, United Kingdom

Overview

Lucy is a Senior Buying Manager at Zapp with over 11 years of retail experience at major companies like Asda and Morrisons. She has a proven track record of delivering category growth and managing P&L targets. Lucy is a Prince2 Practitioner and an effective negotiator.

Recently returning from maternity leave, she has moved to London for her role at Zapp. She is passionate about travel, having taken a two-week trip to the USA and a four-month world tour with her husband for their honeymoon. She thrives in fast-paced, flexible environments.

Unique fact: Lucy took a four-month career break to travel the world on her honeymoon.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Retail Category Growth
Her career has focused on delivering category growth and achieving P&L targets, managing categories worth over £280m annually in previous roles.
Beers, Wines & Spirits
This is her current category at Zapp. She recently moved into this role and has expressed excitement about getting stuck into this new area.
Supply Chain Efficiency
In a previous role at Morrisons, she focused on improving end-to-end efficiencies and delivering cost savings within the supply chain.

Media Appearances

Lucy has no verified media appearances

Work History

10-2025
Senior Buying Manager - Beers, Wines & Spirits at Zapp
10-2023 - 9-2025
Senior Buying Manager - Grocery and Non-Food at Zapp
4-2022 - 9-2023
Buying Manager - International Foods at Asda
1-2020 - 4-2022
Buying Manager - Dairy at Morrisons
9-2019 - 12-2019
Gap year at Career Break

Education

2-2014 - 11-2016
Bachelor's degree from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Buying Manager - Beers, Wines & Spirits at Zapp
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lucy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lucy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lucy

Personality Compatibility


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