Lucy Sharp

Questioner
DISC Type : c

Head of CRM at Blue Light Card

London, England, United Kingdom

Overview

Lucy is the Head of CRM at Blue Light Card, bringing over 10 years of experience as a data-driven retention marketing specialist. She has a history of leading CRM and customer strategy at companies like Bloom & Wild, Multiverse, and Virgin Red. She holds a Master of Arts from Royal Holloway, University of London.

Her academic background in arts marketing and branding, combined with interests in major consumer brands like The Walt Disney Company and Amazon, suggests a deep appreciation for the intersection of creative strategy and commerce.

Pioneered the “Thoughtful Marketing Movement, ” an approach focused on creating more considerate and value-driven customer experiences.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Thoughtful Marketing
Known for pioneering this movement, which champions creating world-class, respectful, and data-driven customer experiences.
Customer Retention
A retention marketing specialist with deep experience building loyalty and lifetime value in leadership roles at Bloom & Wild, Virgin Red, and Blue Light Card.
CRM Leadership
As a multi-time Head of CRM, she actively builds and manages high-performing teams, frequently posting about new roles to drive member engagement and automation.

Media Appearances

Lucy Sharp - Head of CRM at Blue Light Card - The Org. Featured in The Org

See Now

Work History

2-2025
Head of CRM at Blue Light Card
7-2024 - 1-2025
Head of CRM at Multiverse
2-2023 - 7-2024
Customer Strategy Manager, Retention & Engagement at Virgin Red
4-2020 - 2-2023
Head of CRM & Retention at Bloom & Wild
4-2019 - 4-2020
Retention Lead at Bloom & Wild

Education

2012 - 2013
Master of Arts (MA) from Royal Holloway, University of London
2009 - 2012
BA (Hons) from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM at Blue Light Card
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lucy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lucy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lucy

Personality Compatibility


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