Lucy Sharp in

Lucy Sharp

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Head of CRM at Blue Light Card
📍 London, England, United Kingdom

Lucy is the Head of CRM at Blue Light Card, bringing over 10 years of experience as a data-driven retention marketing specialist. She has a history of leading CRM and customer strategy at companies like Bloom & Wild, Multiverse, and Virgin Red. She holds a Master of Arts from Royal Holloway, University of London.

Her academic background in arts marketing and branding, combined with interests in major consumer brands like The Walt Disney Company and Amazon, suggests a deep appreciation for the intersection of creative strategy and commerce.

Pioneered the “Thoughtful Marketing Movement, ” an approach focused on creating more considerate and value-driven customer experiences.

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Experience
16 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Lucy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucy cares about

Thoughtful Marketing
Known for pioneering this movement, which champions creating world-class, respectful, and data-driven customer experiences.
Customer Retention
A retention marketing specialist with deep experience building loyalty and lifetime value in leadership roles at Bloom & Wild, Virgin Red, and Blue Light Card.
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Career

Work history

2-2025
Head of CRM
Blue Light Card
7-2024 - 1-2025
Head of CRM
Multiverse
2-2023 - 7-2024
Customer Strategy Manager, Retention & Engagement
Virgin Red
4-2020 - 2-2023
Head of CRM & Retention
Bloom & Wild
4-2019 - 4-2020
Retention Lead
Bloom & Wild
In the press

Media appearances

Lucy Sharp - Head of CRM at Blue Light Card - The Org. Featured in The Org
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Education
2012 - 2013
Master of Arts (MA)
Royal Holloway, University of London
2009 - 2012
BA (Hons)
Royal Holloway, University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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