Lucy Torrance

Questioner
DISC Type : c

Paid Media Manager at Giraffe Social

Greater Southampton Area, United Kingdom

Overview

Lucy is a data-driven Paid Media Manager at Giraffe Social with a history at agencies like boxChilli and ICAAL. She has a Bachelors in Marketing from the University of Winchester and holds a Google Ads Search Certification, building a strong foundation in SEO, PPC, and paid social advertising to help brands grow online.

Outside of work, Lucy stays current with creative marketing and is a fan of the film "The Devil Wears Prada, " appreciating its iconic campaign. She is passionate about professional development, attending industry events like brightonSEO to network and connect with peers in the digital marketing space.

She recently attended the brightonSEO conference to connect with others in the digital marketing industry.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Paid Media Advertising
As a Paid Media Manager, her core expertise is in PPC and paid social media advertising, with hands-on experience across multiple digital marketing agencies.
Digital Marketing Trends
Actively seeks to adapt to new trends and technologies, demonstrated by her recent attendance at the brightonSEO marketing conference.
Online Brand Growth
Expresses a passion for helping brands grow online through data-driven and creative strategies, a theme consistent throughout her career.

Media Appearances

Lucy has no verified media appearances

Work History

1-2026
Paid Media Manager at Giraffe Social
5-2025 - 1-2026
PPC Executive at boxChilli Digital Marketing
3-2025 - 5-2025
Senior Digital Marketing Executive at ICAAL
9-2023 - 3-2025
Digital Marketing Executive at ICAAL
9-2020 - 8-2023
University Student at University of Winchester

Education

9-2020 - 6-2023
Bachelor of Arts - BA from University of Winchester
9-2017 - 7-2019
A level from Barton Peveril Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Southampton Area, United Kingdom Job Level : Middle Designation : Paid Media Manager at Giraffe Social
URL has been copied!

Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lucy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lucy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lucy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.