Luis Angel Mera Gonzalez

Sharpshooter
DISC Type : DC

Managing Director at Vertice worldwide

Mexico

Overview

Luis Angel Mera Gonzalez is a Strategic Mentor for Freight Forwarder CEOs and C-Level decision makers, specializing in growth and profitability without competing on rates. He is the founder of Forward Booster and Managing Director at Vertice worldwide.

He is passionate about sharing knowledge and education, often producing content to help freight forwarder leaders succeed. He enjoys exploring major logistics hubs and discussing industry challenges.

Unique fact: He created the Freight Forwarder Accelerator Challenge, a 12-week program for Freight Forwarder CEOs.

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They like to act fast and expect others to do the same.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Freight Forwarder Growth
As the creator of the Freight Forwarder Accelerator Challenge, he focuses on helping CEOs grow strategically and profitably without price competition.
Logistics Innovation
He actively attends and discusses major industry events like Manifest, seeking the future of logistics and operational improvements.
Sales Strategy
Luis shares insights on effective selling for freight forwarders, criticizing the "Freight Forwarder Pimp" mentality of only competing on price.

Media Appearances

Luis has no verified media appearances

Work History

4-2018
Managing Director at Vertice worldwide
6-2021
Founder & CEO at Forward Booster
12-2016 - 3-2018
Corporate Business Development at BARU Offshore
1-2015 - 12-2016
Spanish Speaking Americas Regional Director & Colombia Country Manager at Crane Worldwide Logistics
8-2013 - 11-2014
Managing Director - Colombia, Ecuador & Peru at Damco Andina

Education

1993 - 1998
Bsc. Engineering from Universidad del Valle (CO)
1995 - 1997
Not graduated from Universidad del Valle (CO)

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mexico Job Level : Mid-senior Designation : Managing Director at Vertice worldwide
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Insights For Selling To Luis Angel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Angel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis Angel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Luis Angel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Luis Angel take some risk or not?

  • The risks don’t matter much to them.

You And Luis Angel

Personality Compatibility


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