Luis Benito Matías Igea

Examiner
DISC Type : cs

Director, Global System Integrator Partners at Rockwell Automation

Miami-Fort Lauderdale Area, United States

Overview

Luis is a global leader and systems engineer with over 24 years of experience building partner strategies and go-to-market plans for firms like Rockwell Automation and Microsoft. Colleagues describe him as a positive, impactful, and creative team player who excels at incubating new business areas.

Based in the Miami area, Luis is actively engaged with the local business community. He frequently represents his company, Bravent, at events for the Spain-US Chamber of Commerce and the Miami-Dade Beacon Council, focusing on driving economic growth, investment, and community connections.

Unique fact: He is a TEDx speaker, sharing his thought leadership and strategic insights on a global stage.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Partner Ecosystems
His career at Rockwell Automation and Microsoft has focused on leading global strategy, transformation, and program creation for System Integrators and other key partners.
Go-to-Market Strategy
He specializes in creating long-term strategies and scalable go-to-market plans to drive business growth and expand partner community capabilities.
IoT & AI Solutions
As a former IoT lead at Microsoft and an expert judge for IoT contests, he has a deep interest in scaling the IoT business and its practical applications.

Media Appearances

Luis has no verified media appearances

Work History

2-2024 - 2-2026
Director, Global System Integrator Partners at Rockwell Automation
5-2023 - 3-2024
Director Global Alliance Accounts, Technology Partners at Johnson Controls
12-2018 - 5-2023
Global IoT Partner Solutions Lead for Disti partners at Microsoft
9-2016 - 10-2018
Latin America Channel Cloud Platform Sales and Technology at Microsoft
9-2014 - 10-2016
Partner Cloud Practice Development Lead for Latinamerica at Microsoft

Education

1994 - 1997
Ingeniero Técnico en Informática de Sistemas from Universidad Pontificia de Salamanca
Education details unavailable from Salesianos Atocha

More Information

Social Presence :

Prographics :

Exp : 26 Location : Miami-Fort Lauderdale Area, United States Job Level : N/A Designation : Director, Global System Integrator Partners at Rockwell Automation
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Insights For Selling To Luis Benito

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Benito is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Luis Benito

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Luis Benito move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Luis Benito take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Luis Benito

Personality Compatibility


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