Luis Enrique Lasso De La Lastra

Critic
DISC Type : C

Head of People at Traba

New York, New York, United States

Overview

Luis Enrique is the Head of People at Traba, where he was a founding team member and the first business hire. His expertise lies in scaling operations and talent, having previously launched Uber Moto in Brazil and managed supply networks at Procter & Gamble. He holds an MBA and a FinTech certification.

Outside of his core professional focus, Luis Enrique has invested in his leadership development through executive education at Harvard Business School Online. His background in industrial administration and operations shows a strong interest in optimizing complex systems and driving efficiency from the ground up.

Unique fact: He was instrumental in transforming Traba from a post-seed concept into a marketplace business that achieved 3x year-over-year revenue growth.

Personality Overview

Critic

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Scaling Talent
As Head of People, he is building Traba's talent team from scratch and believes recruiting is the "ultimate force multiplier" for shaping a company's future.
Early-Stage Growth
He joined Traba as the first business hire post-seed and has direct experience scaling a startup through intense growth phases and building its operational foundation.
Automating Industries
Passionate about leveraging technology to improve and automate archaic, manual processes within the light industrial and supply chain sectors.

Media Appearances

Luis has no verified media appearances

Work History

6-2025
Head of People at Traba
7-2021 - 6-2025
Founding Operations / Head of Operations at Traba
3-2019 - 8-2021
Sr. Strategy & Operations Manager at Uber
7-2020 - 5-2021
Uber Moto Launch & Expansion at Uber
11-2017 - 2-2019
Strategy & Operations Manager at Uber

Education

2014 - 2016
Master of Business Administration - MBA from Universidad de Chile
2019 - 2020
Executive Education from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of People at Traba
URL has been copied!

Insights For Selling To Luis Enrique

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Enrique is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luis Enrique

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luis Enrique move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luis Enrique take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luis Enrique

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.