Luis Fernando C.

Sharpshooter
DISC Type : CD

Group CFO at Turia Capital

Mexico City Metropolitan Area

Overview

Fernando is a finance executive and Group CFO with over 15 years of experience, primarily in Mexico with oversight in the US and Spain. A graduate of EGADE Business School and LSE, his expertise spans corporate finance and strategic planning across manufacturing, telecom, and entertainment. Colleagues describe him as highly committed with great analytical capacity.

He serves as a visiting university professor, teaching Corporate Finance to MBA students.

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Corporate Governance
Writes about the importance of corporate governance in Mexico, integrating global frameworks like OCDE/G20 and ISO 37000 for sustainability and competitiveness.
Family Business Strategy
Focuses on the unique complexities of family businesses in Latin America, advocating for institutionalization and strong governing bodies to ensure resilience and purpose.
ESG & Conscious Capitalism
Explores integrating ESG and Conscious Capitalism into board strategy as a necessity for the relevance and long-term success of family-owned companies.

Media Appearances

Luis has no verified media appearances

Work History

7-2022
Group CFO at Turia Capital
6-2018 - 12-2022
Visiting university professor at Universidad Tecnológica de México
12-2018 - 6-2022
CFO at Aceros Turia
5-2016 - 12-2018
CFO at Elara Comunicaciones
3-2015 - 5-2016
Financial Planning Manager at OCESA

Education

2013 - 2016
Master in Finance from EGADE Business School del Tecnológico de Monterrey
2015 - 2015
Certificate from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : Group CFO at Turia Capital
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis Fernando

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • If convinced, they can reach decisions quite fast.
  • Can Luis Fernando take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Luis Fernando

Personality Compatibility


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