Luis Fernando G.

Commander
DISC Type : D

Board Member at Junior Achievement Americas

São Paulo, São Paulo, Brazil

Overview

With over two decades at Dell Technologies, Luis is the President for Latin America, specializing in P&L management, growth strategy, and digital transformation. He is an alumnus of FGV EAESP and the Texas McCombs School of Business.

Outside of his corporate role, Luis is passionate about fostering future generations of leaders. He serves as a Board Member for Junior Achievement Americas, reflecting his commitment to investing in human potential and creating a better workforce for the future.

He is a two-time recipient of the prestigious "Executivo de Valor" (Executive of Value) award by Valor Econômico newspaper.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI Governance
He recently shared his perspective that 2026 will be the year of AI Governance, questioning organizations' readiness for this technological shift.
LatAm Digital Growth
Focuses on guiding customers through successful digital transformations and has highlighted Latin America's leading role in future technology trends.
Leadership Development
Throughout his career, he has focused on building autonomous teams that value collaboration and developing local leadership in regions like Brazil and Mexico.

Media Appearances

Luis has no verified media appearances

Work History

10-2023
Board Member at Junior Achievement Americas
8-2020
Latin America Lead at Dell Technologies
1-2014
SVP and General Manager at Dell Technologies
2-2011 - 1-2013
Mexico General Manager at Dell
2-2009 - 1-2011
Chile General Manager at Dell

Education

2003 - 2005
Master of Business Administration (M.B.A.) from FGV EAESP
2006 - 2006
MBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Board Member at Junior Achievement Americas
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis Fernando

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • If convinced, they can reach decisions quite fast.
  • Can Luis Fernando take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Luis Fernando

Personality Compatibility


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