Luis-Fernando Robledano-Esteban

Sharpshooter
DISC Type : DC

Founder & CEO at EUROPEA.RED

Spain

Overview

Luis-Fernando is the Founder and CEO of EUROPEA. RED, a marketplace for public funding. With a background in Computer Engineering, AI, and an international MBA, he is an expert in innovation and EU projects. People often describe him as a genuine expert, enthusiastic, committed, and resilient.

An avid traveler and volunteer, Luis-Fernando applies his learnings to create innovative solutions. His entrepreneurial journey includes founding several startups in the travel and technology sectors. He is also a public speaker, having delivered a TEDx talk, and is a strong advocate for overcoming personal challenges.

Unique fact: Luis-Fernando is a stroke survivor and uses his experience to challenge prejudices around disability.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

EU Innovation Funding
As the founder of EUROPEA. RED and an evaluator for the European Commission, he is deeply involved in securing public funding for innovative projects and startups.
AI for Startups
His background includes postgraduate studies in AI, and he actively discusses using artificial intelligence for startup idea validation and creating winning grant applications.
Entrepreneurial Resilience
Having founded multiple companies and identifying as a stroke survivor, he embodies perseverance and a drive to overcome obstacles in business and life.

Media Appearances

Luis-Fernando has no verified media appearances

Work History

5-2021
Founder & CEO at EUROPEA.RED
12-2019 - 4-2021
Citierr Founder at Citierr
5-2019 - 9-2019
Speaker at TEDxAvAcueducto
9-2015
Independent Technical Expert for Eurostars Program at EUREKA Network
2-2015 - 3-2019
Founder / CEO at TourSnapp

Education

11-2022 - 5-2023
Experto Universitario en Startup Management from University of Valencia
2019 - 2020
Education details unavailable from Esade

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spain Job Level : Leadership Designation : Founder & CEO at EUROPEA.RED
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Insights For Selling To Luis-Fernando

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis-Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis-Fernando

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Luis-Fernando move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Luis-Fernando take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Luis-Fernando

Personality Compatibility


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