Luis Fernando Urban

Questioner
DISC Type : c

Digital Manufacturing & OT Deputy Director at Nissan Motor Corporation

Aguascalientes, Aguascalientes, Mexico

Overview

As Nissans Deputy Director of Digital Manufacturing & OT, Luis leverages 16 years of automotive experience. A self-described "Radical Innovator" and "Design Thinker, " he holds a certificate in Radical Innovation from MIT and focuses on transforming manufacturing processes through technology and innovative quality assurance strategies.

He is a firm believer in the power of human connection, education, and serving others to make a better world. This is demonstrated in his efforts to personally meet and build relationships with colleagues, seeing the value in connections made both inside and outside the formal workplace.

His measure of success is not based on records broken, but on the number of people he has mentored and guided to grow professionally.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Mentorship & Leadership
States that his main passion and measure of success is guiding people to become better versions of themselves, prioritizing team growth over project milestones.
Radical Innovation
Identifies as a "Radical Innovator" in his professional headline and completed a specialized course in Radical Innovation at MIT, indicating a core professional focus.
Generative AI
Recently completed a course on Generative AI for Digital Transformation from MIT Professional Education, showing a current interest in applying cutting-edge AI.

Media Appearances

Luis has no verified media appearances

Work History

10-2024
Digital Manufacturing & OT Deputy Director at Nissan Motor Corporation
7-2023 - 10-2024
Digital MFG Deputy Director at Nissan Motor Corporation
4-2022 - 7-2023
Subdirector QA at Nissan Motor Corporation
1-2021 - 3-2022
Sr. Mgr QA at Nissan Motor Corporation
9-2015 - 1-2021
Jr. Manager QA Assembly at Nissan Motor Corporation

Education

2019 - 2019
Radical Innovation Course from Massachusetts Institute of Technology
9-2020 - 3-2021
TMS Certificate Granted from The Marketing Seminar

More Information

Social Presence :

Prographics :

Exp : 18 Location : Aguascalientes, Aguascalientes, Mexico Job Level : Mid-senior Designation : Digital Manufacturing & OT Deputy Director at Nissan Motor Corporation
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luis Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luis Fernando take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luis Fernando

Personality Compatibility


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