Luis Flores

Researcher
DISC Type : Cs

CEO at 100cafes.es

España

Overview

Luis is the co-founder of 100Cafés. es, a branding and creativity studio with a focus on the Spanish and Latam markets. He specializes in brand strategy and project launches, utilizing his proprietary "Brand Market Fit" methodology. He holds an Executive MBA from ESIC, and colleagues describe him as creative, action-oriented, and passionate.

Based on peer recommendations, Luis is an empathetic and extroverted professional who fosters a positive work environment. He seems to have a keen interest in current events, particularly those affecting his local community in Almería, and values a hands-on, human approach in his professional communications.

He believes the majority of valuable brands that decline do so because of a lack of strategic and narrative coherence.

Personality Overview

Perfectionist

Soft Communicator

Self-Disciplined

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Brand Market Fit
He co-developed this proprietary methodology to help brands align their purpose, identity, and communication with the needs and perceptions of their target market.
Strategic Coherence
He follows research showing that brands lose relevance due to an accumulation of small strategic and narrative incoherences over time.
Authentic Branding
He critiques brands with outdated aesthetics and messaging, advocating for a clear, modern foundation before investing in marketing campaigns.

Media Appearances

Luis has no verified media appearances

Work History

10-2022
CEO at 100cafes.es
10-2024
Gerente de desarrollo de negocio at AOVE Símbolo
1-2023 - 2-2024
Director de producción at superyellow
1-2019 - 9-2022
Country Manager (Cofundador) at ISAM Education
1-2015 - 12-2018
Director de marketing at Grupo Cristalplant

Education

2015 - 2016
Executive Master of Business Administration (EMBA) from ESIC Business & Marketing School
3-2022 - 5-2022
Programa Alta Dirección from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : España Job Level : Leadership Designation : CEO at 100cafes.es
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Luis

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Luis take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Luis

Personality Compatibility


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