Luis is the co-founder of 100Cafés. es, a branding and creativity studio with a focus on the Spanish and Latam markets. He specializes in brand strategy and project launches, utilizing his proprietary "Brand Market Fit" methodology. He holds an Executive MBA from ESIC, and colleagues describe him as creative, action-oriented, and passionate.
Based on peer recommendations, Luis is an empathetic and extroverted professional who fosters a positive work environment. He seems to have a keen interest in current events, particularly those affecting his local community in Almería, and values a hands-on, human approach in his professional communications.
He believes the majority of valuable brands that decline do so because of a lack of strategic and narrative coherence.
Read the full overview →They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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