Luis Flores in

Luis Flores

Researcher · DISC type Cs
CEO at 100cafes.es
📍 España

Luis is the co-founder of 100Cafés. es, a branding and creativity studio with a focus on the Spanish and Latam markets. He specializes in brand strategy and project launches, utilizing his proprietary "Brand Market Fit" methodology. He holds an Executive MBA from ESIC, and colleagues describe him as creative, action-oriented, and passionate.

Based on peer recommendations, Luis is an empathetic and extroverted professional who fosters a positive work environment. He seems to have a keen interest in current events, particularly those affecting his local community in Almería, and values a hands-on, human approach in his professional communications.

He believes the majority of valuable brands that decline do so because of a lack of strategic and narrative coherence.

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Experience
9 Years
Current Role
CEO
Job Level
Leadership
Location
España
Personality Overview

How Luis shows up

Perfectionist
Soft Communicator
Self-Disciplined

They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Priorities

Topics Luis cares about

Brand Market Fit
He co-developed this proprietary methodology to help brands align their purpose, identity, and communication with the needs and perceptions of their target market.
Strategic Coherence
He follows research showing that brands lose relevance due to an accumulation of small strategic and narrative incoherences over time.
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Career

Work history

10-2022
CEO
100cafes.es
10-2024
Gerente de desarrollo de negocio
AOVE Símbolo
1-2023 - 2-2024
Director de producción
superyellow
1-2019 - 9-2022
Country Manager (Cofundador)
ISAM Education
1-2015 - 12-2018
Director de marketing
Grupo Cristalplant
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2016
Executive Master of Business Administration (EMBA)
ESIC Business & Marketing School
3-2022 - 5-2022
Programa Alta Dirección
EADA Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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