Luis Gonzalez Marquez

Examiner
DISC Type : cs

Director Marketing at Nestlé S.A.

Greater Barcelona Metropolitan Area, Spain

Overview

Luis Gonzalez Marquez serves as the Marketing Director at Nestlé S. A. He demonstrates a keen interest in brand strategy, following the work of specialized consultancies like TSMGO. His professional focus includes the critical evaluation of leadership in the context of corporate digital transformation.

He has publicly shared a pointed observation about leaders who advocate for in-person work while claiming to spearhead their companys digitalization.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Digital Leadership
Expressed a strong opinion on the dissonance between leaders claiming to be digital-first while enforcing in-person work.
Brand Consulting
Follows "TSMGO The Show Must Go On, " a brand consultancy, indicating a professional interest in branding strategies and execution.
Corporate Culture
[Predicted] His commentary on leadership styles suggests an interest in how modern corporate cultures adapt to new work models and technologies.

Media Appearances

Luis has no verified media appearances

Work History

Director Marketing at Nestlé S.A.

Education

Luis has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Director Marketing at Nestlé S.A.
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luis

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Luis take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Luis

Personality Compatibility


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