Maria Bybjerg

Examiner
DISC Type : cs

Senior Vice President, Global Marketing at GN Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Maria Bybjerg is the Senior Vice President of Global Marketing for the Hearing Division at GN Group. An experienced commercial leader with a Masters from Copenhagen Business School, she excels in global strategy, product launches, and building high-performing teams. People who have worked with her describe her as committed, energetic, and competent.

She is passionate about the intersection of hearing science and public health, particularly its role in healthy aging and preventing cognitive decline. Maria actively promotes awareness around hearings connection to brain health and overall longevity, engaging with partners and stakeholders on these critical issues.

Maria received a special "Outstanding Collaboration Award" for her success in bringing GN Groups Danish headquarters and its US affiliate closer together.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Hearing Health
Her posts emphasize the importance of hearing health in reducing cognitive decline and the risk of dementia, framing it as crucial for healthy aging and overall well-being.
Product Launches
Showcases a focus on bringing new technology to market, such as the recent launch of Auracast™ broadcast audio at the Sydney Opera House.
Team Building
Frequently posts about hiring for her "amazing team, " indicating a strong focus on cultivating talent and fostering a positive, collaborative work environment.

Media Appearances

Maria Bybjerg - Senior Vice President, Global Marketing at GN Group. Featured in The Org

See Now

Work History

1-2026
Senior Vice President, Global Marketing at GN Group
2-2024 - 1-2026
VP Marketing | Commercial Insights & Digital Customer Experiences at GN Group
10-2023 - 2-2024
Senior Director, Head of Strategic Initiatives, North America at GN Group
1-2021 - 10-2023
Senior Director, Marketing, North America at GN Group
9-2019 - 1-2021
Marketing Program & Launch Officer at GN Group

Education

2003 - 2005
Master (cand.ling.merc) from Copenhagen Business School
2000 - 2003
BA from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Senior Vice President, Global Marketing at GN Group
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Maria

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Maria take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Maria

Personality Compatibility


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