Charlie Gaylord

Questioner
DISC Type : c

Director, Omnichannel Marketing at Neurelis, Inc.

Solana Beach, California, United States

Overview

Charlie has no verified overview

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Charlie has no verified topics they care about

Media Appearances

Charlie has no verified media appearances

Work History

7-2023
Director, Omnichannel Marketing at Neurelis, Inc.
10-2022 - 7-2023
Director, North America Omnichannel Strategy at Jazz Pharmaceuticals
8-2020 - 10-2022
Assoc. Director, Digital Marketing | Epilepsy & Movement Disorders at Jazz Pharmaceuticals
7-2018 - 8-2020
Sr. Manager, Digital Marketing at Jazz Pharmaceuticals
10-2017 - 6-2018
Sr. Manager, Media & Analytics at Orexigen Therapeutics

Education

M.A. from University of Chicago
B.A. from Pomona College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Solana Beach, California, United States Job Level : Mid-senior Designation : Director, Omnichannel Marketing at Neurelis, Inc.
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Charlie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Charlie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Charlie

Personality Compatibility


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