Luis Lara

Questioner
DISC Type : c

Regional Operations Manager at Consumo Masivo

Costa Rica

Overview

Luis Lara is a seasoned supply chain and logistics professional with extensive experience across Central America. As a Regional Operations Manager, he has a proven track record of managing complex logistics for major multinational corporations like Unilever and Kimberly-Clark, leading teams of over 1, 700 employees.

His professional focus extends to talent acquisition and team building, as evidenced by his active search for logistics and distribution leaders to strengthen his teams in the region.

He has successfully managed supply chain operations in multiple countries, including Honduras, Costa Rica, and Guatemala.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Regional Logistics
His career has been defined by managing logistics and supply chain operations across Central America for companies like Unilever and Kimberly-Clark.
Supply Chain Leadership
Previously served as a Supply Chain Director for a business with over 1, 700 employees, indicating a focus on large-scale operational leadership.
Talent Acquisition
He is actively involved in recruiting key roles, such as seeking a Logistics & Distribution Manager for Guatemala to join his team.

Media Appearances

Luis has no verified media appearances

Work History

8-2019
Regional Operations Manager at Consumo Masivo
2-2018 - 7-2019
Supply Chain Director at Grupo Merlet, Business + 1,700 employees
8-2017 - 1-2018
Supply chain Manager Honduras at Kimberly-Clark
9-2015 - 7-2017
Logistics Manager at Kimberly Clark Costa Rica
1-2015 - 8-2015
Logistics Manager Centroamerica at Unilever

Education

Luis has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Costa Rica Job Level : Middle Designation : Regional Operations Manager at Consumo Masivo
URL has been copied!

Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luis take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luis

Personality Compatibility


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