Luis Santiago Gonzalez

Enigma
DISC Type : icd

Financial Planning and Analysis Manager at Cotton Holdings Inc.

Houston, Texas, United States

Overview

Luis Santiago Gonzalez is a Financial Planning and Analysis Manager at Cotton Holdings, where he has progressively advanced through several key finance roles. He specializes in corporate FP&A, budget compliance, and financial reporting, leveraging a Bachelors degree from The University of Texas at Austin.

He has a demonstrated interest in community and civil rights causes, specifically supporting the Mexican American Legal Defense and Educational Fund (MALDEF). His personal background also includes time spent studying abroad at the Universidad Iberoamericana in Mexico City, reflecting an appreciation for international experiences.

Luis previously worked as a Risk Analyst, where he created and managed portfolios of derivatives and futures.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Corporate FP&A
His entire career at Cotton Holdings has been focused on financial planning and analysis, progressing from specialist to manager in the department.
Financial Controls
As a former Business Segment Controller, he has deep experience with budget compliance, financial policies, and ensuring fiscal integrity.
Team Development
He is actively involved in expanding his team, indicated by his promotion of open senior analyst positions within the FP&A department at his company.

Media Appearances

Luis has no verified media appearances

Work History

3-2024
Financial Planning and Analysis Manager at Cotton Holdings Inc.
6-2023 - 3-2024
Business Segment Controller at Cotton Holdings Inc.
3-2022 - 6-2023
FP&A Specialist at Cotton Logistics
8-2020 - 3-2022
Risk Analyst at Gonzalez Investing
9-2019 - 7-2020
Financial Planning and Controls Analyst - O&M at EDP Renewables

Education

2014 - 2017
Bachelor's degree from The University of Texas at Austin
2016 - 2016
Study Abroad from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 7 Location : Houston, Texas, United States Job Level : Middle Designation : Financial Planning and Analysis Manager at Cotton Holdings Inc.
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Insights For Selling To Luis Santiago

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Santiago is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luis Santiago

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luis Santiago move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luis Santiago take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luis Santiago

Personality Compatibility


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