Luisa Fernanda Rubio

Researcher
DISC Type : Cs

Senior Manager SMEs at BBVA en Colombia

Bogota, D.C., Capital District, Colombia

Overview

Luisa Fernanda Rubio is a business strategist with dual expertise in economics and marketing, currently serving as a Senior Manager for SMEs at BBVA in Colombia. Educated at Pontificia Universidad Javeriana and Universidad Colegio Mayor de Cundinamarca, her career is focused on the financial and strategic development of businesses.

She values working within strong, collaborative teams and appreciates learning from talented professionals and leaders. Her professional interests include major technology corporations such as IBM and Hewlett Packard Enterprise, indicating a focus on how technology impacts business and finance.

Her stated professional purpose is to actively contribute to the growth and success of small and medium-sized enterprises (SMEs) in Colombia.

Personality Overview

Process Focused

Detail Oriented

Cost Conscious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

SME Growth
Her current role and stated mission at BBVA is to provide support and foster growth for small and medium-sized enterprises in Colombia.
Strategic Finance
Combines her background as an economist with career experience in financial planning and business strategy for major corporations and banks.
B2B Marketing
Holds a specialization in strategic marketing from Pontificia Universidad Javeriana, which she applies to the business-to-business banking sector.

Media Appearances

Luisa has no verified media appearances

Work History

6-2025
Senior Manager SMEs at BBVA en Colombia
11-2021 - 6-2025
Business Strategy - SMEs at Banco de Bogotá
7-2019 - 9-2021
Financial Planning Analyst at L'Oréal
1-2019 - 7-2019
Commercial Analyst at OXXO
7-2015 - 12-2018
Control de activos comerciales at Comercial Nutresa

Education

2020 - 2020
Especialista en Marketing estratégico from Pontificia Universidad Javeriana
2011 - 2014
Economista from Universidad Colegio Mayor de Cundinamarca

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Senior Manager SMEs at BBVA en Colombia
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Insights For Selling To Luisa Fernanda

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luisa Fernanda is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luisa Fernanda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Luisa Fernanda move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Luisa Fernanda take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Luisa Fernanda

Personality Compatibility


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