Luisa Fernanda Rubio in

Luisa Fernanda Rubio

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Senior Manager SMEs at BBVA en Colombia
📍 Bogota, D.C., Capital District, Colombia

Luisa Fernanda Rubio is a business strategist with dual expertise in economics and marketing, currently serving as a Senior Manager for SMEs at BBVA in Colombia. Educated at Pontificia Universidad Javeriana and Universidad Colegio Mayor de Cundinamarca, her career is focused on the financial and strategic development of businesses.

She values working within strong, collaborative teams and appreciates learning from talented professionals and leaders. Her professional interests include major technology corporations such as IBM and Hewlett Packard Enterprise, indicating a focus on how technology impacts business and finance.

Her stated professional purpose is to actively contribute to the growth and success of small and medium-sized enterprises (SMEs) in Colombia.

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Experience
10 Years
Current Role
Senior Manager SMEs
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luisa cares about

SME Growth
Her current role and stated mission at BBVA is to provide support and foster growth for small and medium-sized enterprises in Colombia.
Strategic Finance
Combines her background as an economist with career experience in financial planning and business strategy for major corporations and banks.
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Career

Work history

6-2025
Senior Manager SMEs
BBVA en Colombia
11-2021 - 6-2025
Business Strategy - SMEs
Banco de Bogotá
7-2019 - 9-2021
Financial Planning Analyst
L'Oréal
1-2019 - 7-2019
Commercial Analyst
OXXO
7-2015 - 12-2018
Control de activos comerciales
Comercial Nutresa
In the press

Media appearances

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Education
2020 - 2020
Especialista en Marketing estratégico
Pontificia Universidad Javeriana
2011 - 2014
Economista
Universidad Colegio Mayor de Cundinamarca
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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