Luiz Borba

Critic
DISC Type : C

Software Engineer at 180 Seguros

Recife, Pernambuco, Brazil

Overview

Luiz has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Luiz has no verified topics they care about

Media Appearances

Luiz has no verified media appearances

Work History

1-2026
Software Engineer at 180 Seguros
1-2017 - 1-2026
Software Engineer at Nubank Brasil
6-2009 - 1-2017
Software Engineer at CESAR
1-2006 - 6-2009
Software Architect at Pitang
8-2001 - 12-2005
Software Architect at CESAR

Education

1989 - 1996
Bachelor of Science (BS) from Universidade Federal de Pernambuco
1975 - 1988
Education details unavailable from Colégio Santa Maria

More Information

Social Presence :

Prographics :

Exp : 24 Location : Recife, Pernambuco, Brazil Job Level : Mid-senior Designation : Software Engineer at 180 Seguros
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luiz

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luiz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luiz

Personality Compatibility


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