Luiz Werneck

Examiner
DISC Type : sc

Operational Efficiency Director at White Martins

Niterói, Rio de Janeiro, Brazil

Overview

Luiz Werneck is the Director of Operational Efficiency at White Martins, where he has driven significant cost reduction and productivity improvements throughout his long tenure. An engineer from Universidade Catolica de Petropolis and a certified Six Sigma Black Belt, he is described by colleagues as an innovative, dedicated, and results-oriented leader with exceptional technical skills.

His interests suggest a passion for high-performance engineering, following industry leaders like GE and BMW Group. He is actively engaged with the future of technology and energy, showing particular enthusiasm for the arrival of clean energy sources like hydrogen and appreciating long-term technological advancements.

Unique fact: Luiz is a certified Six Sigma Black Belt, a prestigious qualification indicating his expertise in process improvement and operational excellence.

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Operational Excellence
As a certified Six Sigma Black Belt, he is accountable for cost reduction, operational efficiency, and productivity management for South America.
Industrial Innovation
He leads groups focused on new technologies for intelligent and unassisted plant operations and has a long-term appreciation for technological progress.
Future of Energy
Has publicly shared his excitement for Hydrogen as the clean energy source of the future, a view that aligns with his company's recent initiatives.

Media Appearances

Luiz has no verified media appearances

Work History

2-2016
Operational Efficiency Director at White Martins
8-1999 - 1-2017
Operational Efficiency Mgr - South America at White Martins
1994 - 1999
Efficiency and Cost Reduction Engineer at White Martins

Education

1994 - 1999
Former Engineer from Universidade Catolica de Petropolis

More Information

Social Presence :

Prographics :

Exp : 32 Location : Niterói, Rio de Janeiro, Brazil Job Level : Mid-senior Designation : Operational Efficiency Director at White Martins
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luiz

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Luiz take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Luiz

Personality Compatibility


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